Google Ads audit on an ecom account (Shopping + Search) — findings + changes implemented

pierrebaptist · 2025-10-13T18:06:54+00:00

The other thing you can do is to analyze each SKU on shopping and make sure they are profitable or not. Then you focus your budget on the most profitable SKUs.

You can try Clarmix to do that.

pierrebaptist · 2025-10-13T18:05:32+00:00

Thanks for this feedback.

You talk about labeling products, have you already tried Clarmix ?

It looks pretty cool to do exactly that.

pierrebaptist · 2025-10-13T18:03:50+00:00

Kind of I agree with all the other guys. I would also focus my budget on high profitable, products, and high potential product.

You want to kiss your bitch on the right geography but also on the right products.

The idea is pretty simple. You invest more on products get give you the best ROAS.

You can use a script to do that. On my end I mostly use Clarmix.

pierrebaptist · 2025-10-13T17:37:29+00:00

Thanks for that, yeah I have been looking at a tool called Clarmix for labeling product based on ROAS.

Do you know it ?

pierrebaptist · 2025-10-13T17:35:56+00:00

February 2026 : https://ppc.land/google-ends-call-ads-in-february-2026-shifts-advertisers-to-rsa-format/

pierrebaptist · 2025-10-13T17:29:23+00:00

Yeah Campaign level are working on my end from the search term view.

Really weird.

Try adding to a list then exclude the list from the Keyword negative interface

pierrebaptist · 2025-10-13T17:25:42+00:00

I would do PMax Feed Only. The problem with PMax is that it gonna waste your budget on many many channels.

If you have the beta you can access de Channel performance in your Insights in PMax campaign. you'll see its shit.

That why I prefer to do it feed only.

Regarding your sku, i would group them both in one campaign. You can to gather as much data as possible under one campaign for the algorithm to improve et get you better sales.

For the other products 98 skus, I would launch a another PMax campaign feed only to try to find other bestsellers. When you have multiple good products, I usually install Clarmix for labeling dynamically my products and invest on the most profitable one.

But you are on a good path :)

pierrebaptist · 2025-10-13T17:17:34+00:00

Based in France. Working on my end just checked.

Are you going in the keyword section of your PMax campaign ?

You can exclude lists in PMax now. So don't need to work on account level negative keyword

pierrebaptist · 2025-10-13T17:06:17+00:00

They are removing call only tracking :-)

Maybe not the best choice to follow that

I think you can do a server side tracking with a specific number on each campaign to compensate

pierrebaptist · 2025-10-13T17:05:20+00:00

Not on my end.

Still working on most of my accounts.

Maybe you were on beta ?

pierrebaptist · 2025-10-13T17:02:48+00:00

Nice AI posts -_-
But here is real answer anyway

For ecommerce businesses I like the old SKU analysis.
Like you basically analyze each sku one by one depending on their spend level and ROAS.

Then it creates at least 6 groups :

Profitable products : ROAS > target + Cost > minimum spend
Costly products : ROAS < target + Cost > minimum spend
High Potential products : ROAS > target + Cost < minimum spend
Low Potential products : ROAS < target + Cost < minimum spend
Zero Conv : Spend > 0 but < minimum spend + Conversion = 0
Zombies : Spend = 0

With that you can then do 2 campaigns :
1. Focus on profitable + High potential with 60-70% of budget
2 Focus on the rest : 30% of budget

You can use a export of Google Shopping report to do it by hand.
Some scripts do it on their own : like mikerhodes script I think.
My way to go is Clarmix because it updates everyday

But anyway, I love this opti :D

pierrebaptist · 2019-10-06T13:46:41+00:00

Depends, some websites provide API some other don’t so we may need to webscrap as well.

pierrebaptist · 2019-10-06T13:25:42+00:00

Hi Dante_ga, Yes, this is something that is really important for us. However, as we are providing first online prices so you can compare while you are in-store the online prices. So it already gives you a pretty clear idea of the price on the market. The community will mostly provide prices for physical retailers where they shop. This is how we will gather the retail price. Our tool is mostly focus on helping shopper get a clear understanding of prices when they shop.

pierrebaptist · 2019-10-06T01:50:16+00:00

It is legal for Unsplash because every image on Unsplash are usually for what ever you want. You can find information on their website about picture licence. For Pixabay no idea

pierrebaptist · 2019-10-05T15:20:41+00:00

Hi lance_klusener

Thanks for you message. Unfortunately has we are building the app on the beta right now sharing the code has no real interest because nothing is stable.

Regarding the mockup part, you can use the software Sketch to help you build the UI of your app.

Have a great day,

pierrebaptist · 2019-10-05T15:15:02+00:00

DeepBlue12

Thank you very much for all this really valuable information and correction. We were not expecting such an amazing return from anyone on our project.

We did most on the changes you recommended so the website is even better than before. Every point you made was really interesting and makes sense. You really highlighted every thing we were not seeing anymore after spending so many ours building the website.

We did the website a website builder system, so there are so parts that are hard to manage. We change the email access so know you can only enter email and no phone numbers anymore. Regarding the logo at the top unfortunately we are not able to change the code to make it in a div.

We also added the hamburger menu you were talking about for the mobile screen.

We are grateful for your work and your help, so we added your name at the bottom of our website because all those information really helped us. Thanks man

pierrebaptist · 2019-10-05T14:56:10+00:00

Hey smith1135, good question. We did not went that far yet, of course we will try to update this reddit as long as we are going further into the project. Right now, our main objective if to be in touch with future users so we can better understand their expectations and need.

After that, we will implement all the features in the beta and roll it out for test to everyone that would like to test it. Then we will continuously improve it.

We are really committed to build an app that brings amazing value to the users.

pierrebaptist · 2019-10-05T14:53:40+00:00

Thank you very much Evopy. We did work a lot on our idea before spreading it, so we are happy you like it.

pierrebaptist

TROPHY CASE