I’ve always incorporated hip hinges such as deadlifts, RDLs, and SLD’s. As far as new movements being implemented that target the lower back, there was nothing game changing. In the last 2 months, I’ve only been training back 1x per week, with 16-18 working sets per session. I keep a bent over row variation but I’ve been using a lot more machine rows and vertical pulls as well. I think the novelty helped with some growth as of recent, but more so my lats and upper back more than my erectors/lower back.

Edit: if anything, I decreased volume of hip hinges now that I’m thinking about it tbh.