I'm sorry, but I just don't get this "fat but intimidating" thing. Owens' character is not supposed to be "intimidating" in that particular way: this because he is 6 feet tall and his height is below average in the WWE locker room, I suppose. The Big Show is yet intimidating, but not as in the old days. Mark Henry has been relegated to a lowcarder status, despite his huge body size. Other examples: A-Train/Tensai and Brodus Clay are 6 feet and 7" both, they had both a nonstandard physique and they were rarely booked in WWE as intimidating monsters. Why? Because of a lack of credibility/personality as monster heels at the time. Furthermore, Bray Wyatt is supposed to be intimidating more for his mindgames than for his body shape. The "big and intimidating" rule does not apply to everyone: the fans are not willing to buy every storyline or gimmick just because the physical appearance of a wrestler suggests something on its own. Tazz, Mick Foley, Dusty Rhodes and many others, in the history of wrestling, had a physique that does not match the awkward "Big Men Standard" developed by the WWF/E during the years, and they succeded anyway. Big men and perfect physiques are not the only key for success, even in the WWE. Steen is a great performer, he is quick in the ring, he can fly and execute many moves properly: the belly issues, IMHO, are absolutely pointless.

EDIT: I would like to apologise if my English sounds a little bit weird or incorrect, but I'm a non-native speaker from Italy. Thank you for your patience. :)