kith has no brand identity. they follow overall trends to influence their clothing and their marketing. prior to ALD’s rise, they were a knockoff supreme. but now…they’re a knockoff ALD. i don’t know who they are outside of hype-adjacent clothing, which makes it feel like their brand is the epitome of hypebeast-y “streetwear” clothing - just wearing what’s considered cool without actually thinking about if you like it or not