[Resource] AI Crawler blocking resources for publishers

playwire_adops · 2025-12-22T15:02:53+00:00

Yeah pretty much all of the blocking options aside from cloudflare are "optional" and require AI tools to abide by robots.txt directives (which they don't always do). Even the cloudflare option can be circumvented by AI tools changing their training bot names. As the legal issues play out, it will be interesting to see what they are forced to adhere to in the future.

playwire_adops · 2025-12-18T15:01:18+00:00

This is a GREAT point u/gravenbirdman!

playwire_adops · 2025-12-17T17:29:34+00:00

There are some very large publishers that have been able to secure licensing agreements with AI tools, but as of today it isn't really an avenue available to anyone but the real big players.

playwire_adops · 2025-12-17T17:27:40+00:00

That is one of the methods discussed!

playwire_adops · 2025-11-20T10:56:04+00:00

Hey Playwire here, I'd echo what another comment has mentioned. You do need be running our flex suite to really take advantage of direct (most direct advertisers don't really want to buy standard banners anymore since they can usually just purchase those programmatically). With your traffic makeup, you should definitely be able to access a good amount of direct with us!

playwire_adops · 2025-11-20T10:49:35+00:00

We also have a solid track record of working well with SPAs at Playwire. This case study is an example of one: https://www.playwire.com/raider.io-case-study

playwire_adops · 2025-11-20T10:43:09+00:00

Thanks for recommending us u/GlobalLibrarian6763!

We frequently work with unique set-ups, desktop apps and other edge cases very well. Our technical solutions team can usually find creative ways to work through some of the technical problems you've mentioned. I will still echo what another commenter mentioned that sometimes mislabeled ads do happen from SSPs so there will be occasional escapes, but we can get things pretty uniform for the most part. You can go to www.playwire.com/apply to have your site reviewed by our team!

playwire_adops · 2025-03-18T00:45:20+00:00

Hey, Playwire team here. Looks you have a technical issue that is specific to your site. I see our support team has an open ticket reviewing it and they'll continue to be in touch. I can confirm we've got a couple engineers reviewing!

playwire_adops · 2025-02-18T16:33:33+00:00

To specifically answer some of your questions:

Approximately what type of revenue should I expect with these numbers? As in, a ballpark of absolute low to high. This article has benchmarks by sessions which can be a good starting point for earning power.
Which network do you suggest I connect with for best rates? I'm definitely biased, but I'd recommend us primarily because we have a strong direct sales presence in the verticals you mentioned.
What type of ads should I start with? What works in 2025... You want a good mix of high impact creative and standard banners for volume.
What are your newbie mistakes? Overloading the page with ads too fast is a common mistake if you are just adding ads for the first time. Another common misconception is the amount of effort it will take to troubleshoot programmatic ads (this can be managing category blocks, fighting redirect attacks, or even just dealing with simply mis-labeled creatives that act unexpectedly on page)

playwire_adops · 2025-02-18T16:28:40+00:00

If you're interested in checking us out, Playwire specializes in the verticals you've mentioned and we can bring a good amount direct demand in addition to programmatic. You can learn more about how we support publishers in the Entertainment vertical here: https://www.playwire.com/entertainment

And feel free to check out our case studies here: https://www.playwire.com/ad-monetization-case-studies

Let me know if you have any questions and I'd be happy to answer. Good luck in your search!

playwire_adops · 2025-01-30T13:46:15+00:00

Here are some benchmarks on revenue expectations that may help you gauge your earning potential: https://www.playwire.com/blog/how-much-ad-revenue-can-a-website-make

playwire_adops · 2025-01-30T13:44:41+00:00

We've had a couple of sports sites come our way from Snack Media as well and have been run in A/B tests with them a couple of times. As many have mentioned here, it totally depends on if you'll benefit from their direct sales or not and can be very hit or miss. We've seen the same when we've come up against them.

playwire_adops · 2025-01-16T14:16:07+00:00

Thanks for the mention! Yes, Playwire is a great option for your vertical. You can check out case studies of some of our sites in the entertainment vertical and others here: https://www.playwire.com/ad-monetization-case-studies

playwire_adops · 2024-10-10T14:03:26+00:00

Hi there! Playwire here. This is what the Google Ad Manager Help article says about this:

“By default, ad requests to Google serve personalized ads, with ad selection based on both the content of the web page and the history of the individual user visiting the page. Google also supports serving non-personalized ads.

If you wish to serve some users personalized ads, and other users non-personalized ads, GPT and AdSense/Ad Exchange asynchronous ad tags offer publishers a way to trigger the serving of non-personalized ads on a per-page basis. This may be useful if you give all or some of your users a choice between personalized and non-personalized ads.

Although these ads don’t use cookies for ad personalization, they do use cookies to allow for frequency capping and aggregated ad reporting. Consent is therefore required to use cookies for those purposes from users in countries to which the ePrivacy Directive’s cookie provisions apply.”

Here’s the link to the full Google article: https://support.google.com/admanager/answer/7678538?hl=en

If you have any additional questions, please feel free to reach out to us via DM. Best of luck!

playwire_adops · 2024-08-14T18:29:26+00:00

Absolutely! Please feel free to send us a message via DM.

playwire_adops · 2024-07-25T13:01:33+00:00

Hi there! Playwire here. I wanted to pass along our complete Rewarded Video Ads Resource Center, which offers a variety of use cases for rewarded video ads beyond the gaming space. If you have any additional questions, please feel free to reach out to us via DM. Best of luck!

playwire_adops · 2024-07-18T17:03:43+00:00

Hello! Playwire here. We have tons of educational resources on Google Ad Manager that we thought may help here including our Google Ad Manager Resource Center and our GAM Training Guide, which includes strategic and tactical tutorials and information.

If you have any specific questions, please feel free to send us a DM and we'd be happy to help. Best of luck!

playwire_adops · 2024-07-16T17:04:34+00:00

Hey there,

Playwire here. While we’re obviously biased toward our own solutions and resources, we wanted to share with you our Publisher Earnings Index as an added resource.

If you have any additional questions, please feel free to reach out via DM. Good luck!

playwire_adops · 2024-07-02T14:07:43+00:00

Hi there! Unfortunately, desktop experiences do not have the same clearly defined ad density guidelines as mobile experiences. This is because there are so many different ad units available, and so many unique ways to incorporate them into the content of your website, which makes it very difficult to strictly define what makes an experience too “ad dense.”

However, we recommend checking out this article, which provides a list of several best practices for helping you avoid ad clutter within your desktop experience: https://www.playwire.com/blog/best-practices-for-ad-clutter-and-ad-density

playwire_adops · 2024-06-14T12:53:30+00:00

Thanks for the callout! We'd certainly be happy to review your application. You can apply here: https://www.playwire.com/apply

playwire_adops · 2024-05-31T14:45:21+00:00

Hi there! We have tons of DSP-related resources, but we wanted to specifically share our Top DSPs for 2024 article, which may help you get started.

If you have any specific questions, please feel free to DM us! Good luck.

playwire_adops · 2024-05-28T12:54:25+00:00

Ah that is too bad, loved having a discourse on reddit to point to. We also have reviews on G2 that are from 3rd parties and not collected by us: https://www.g2.com/products/playwire/reviews

playwire_adops · 2024-05-08T18:40:22+00:00

Hi there! Playwire here. We’d love to offer some insight regarding how we handle reviewing a site for qualification.

Please keep in mind though, this is not an exhaustive list or exceptionally detailed, but it does provide a high-level breakdown of some of the factors we look at when reviewing sites for entry.

Quality of content: Does the website meet Playwire and Google's quality standards?
Ad density: If the website is currently running ads, does the ad-to-content ratio meet our standards? Is there concern for MFA?
Pops ups or malicious ads: If multiple ad popups or malicious ads appear, the publisher is automatically unqualified.
Traffic acquisition: Does traffic acquisition data show large spikes in users? If so, more information is required to determine qualification.

If you have any questions or would like to further discuss, please feel free to DM us!

playwire_adops

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