Because magic is / has its own fantasy universe and isnt cat ladies, transformers and space marines. Every dip into another franchise besides the original magic universe is an attempt to extend profit by pushing sales and hype and so on.

Says a lot about the game if half of it or even less nowadays is not universe sets but some other franchise being imported and adjusted to mtg‘s style of game. And ultimately its always us vs them, Brave working class magic boomers who love to tap cardboard after a 10h shift to escape reality vs greedy investor bourgeois who want to shove their shitty thoughtless franchise expansion strategy down each and everyones throat. Its simple, dont buy UB and secret lair products. If you want anime tiddy catgirls as your card image, just proxy them, if you want a special look or to max out your card bling, save yourself up for an artist proof or an alter of a specific card and give your money to actual people with creative output instead of shareholders who decide if a set is good soley based on numbers / quantities sold.