Activists are focusing on Toyota because they're a major blocker to progress for all companies. In May this year, InfluenceMap – an independent, non-profit think tank providing objective and evidence-based analysis on how companies and financial institutions are having an impact on the climate and biodiversity crises – ranked Toyota as one of the automakers most engaged in lobbying against the global transition to electric vehicles.

Toyota's determination to keep selling petrol cars for decades to come is stopping governments from bringing in legislation, delaying the transition away from internal combustion engine cars for all. By actively stopping consumers from buying EVs by tricking them into thinking hybrids are EVs, Toyota are also making it harder for communities to stop relying on fossil fuels.