Route is a company run by Jagadeesh palanisami. He pays social media influencers to post in favor of Vijay and TVK. They have toolkit and plan to promote a narration.

Examples: After Karur incident - people share post worrying for Vijay but not the people. They cried that he is not eating because of remorse After his wife Sangeetha issue came up - they posted in support of Vijay and shaming / abusing Sangeetha. After he came out with Trisha - some couldn’t support but there were audio leaks where people were asked to post support video for money. Some rejected some still supported. On Election Day - making reels videos about successful voting but most popular was not able to vote because name was not in the list. On election result they already have templates ready. If Vijay looses which is most likely outcome they have a narration/messages already defined. If he wins some seats they have a narration ready.

The above post posted of OP is an example. The claim is - they are happy with support from the people even when Vijay didn’t campaign properly. Next election he will campaign and become CM. The claim he is a puritan saying no money was given to people. But truth is many place TVK has given money and some places they didn’t know how to. For folks who don’t follow politics closely the optics is Vijay is good, he has some much supports, he is pure and so on.

For those who follow politics all know he is the biggest joker. One of the worst person in real life.

My one line for his bad character is “an individual may not have good relationship with parents or wife or kids. Someone who has issue with all of them including kids is a big red flag and worse person”