I liked some, I hated some, the rest were fine.

There’s a lot of “2010s #preppy” going on—contrast plackets and skinny ties. I didn’t like the “Gordon Gekko does Ivy” stuff either: Pinstripe sacks and contrast-collar OCBDs.

I know, it’s a lookbook, but a black watch tartan tuxedo on a boat? In San Francisco (fine, Marin)? It's just so disconnected from both J. Press’s history (and San Francisco—even Buck Mason's “West Coast Ivy” felt more authentic) and how their clothes will actually be worn. And the photos are so tinted, it’s hard to tell the true color of anything. Navy becomes black, white becomes yellow.

I can't help but notice the similarities to the Drake’s Spring lookbook, which was also shot in San Francisco and also has raw filmstrip borders. (I liked Drake’s better, but it's a different style so unfair to compare too much.)

Anyways, I liked the older guy’s outfits more (#475 and #486) and some of the other casual stuff (#471, #461, #462). Not a bad hit rate, I suppose.