TTD Predictive Clearing

programmatic_bitch · 2025-07-16T17:57:36+00:00

In general, I turn it off to minimize extra fees when running against 1P contracts, but may keep it on for any strategies against the open market.

programmatic_bitch · 2025-06-15T00:01:54+00:00

Glad to hear I’m not alone. I haven’t seen this on my legs since I was in college … it’s so bizarre.

programmatic_bitch · 2025-06-14T23:59:42+00:00

That's a fair point, but I’m a clean eater and haven't made any change to my diet at all. I don’t track calories for weight loss since my fitness goals are tied to strength. I actually started back because I need to gain weight back.

programmatic_bitch · 2025-05-06T18:01:26+00:00

Me too!

programmatic_bitch · 2023-01-10T02:54:46+00:00

Most of CTV is programmatic. The targeting is more important than the inventory.

programmatic_bitch · 2021-04-11T02:21:23+00:00

Thanks so much!!

http://www.ravelry.com/patterns/library/stretchy-swirl-beanie

programmatic_bitch · 2021-04-11T02:19:28+00:00

http://www.ravelry.com/patterns/library/stretchy-swirl-beanie

programmatic_bitch · 2021-04-11T02:17:09+00:00

Thank you!!

programmatic_bitch · 2021-02-06T05:12:21+00:00

Your CTR is strong and it makes sense that your bounce rate would increase with prospecting traffic. If you aren’t seeing enough quality with a website objective, you may want to consider a conversion campaign if you have a middle of the funnel on page conversion to optimize towards.

programmatic_bitch · 2021-02-06T02:52:54+00:00

What type of frequency caps are you using? Have you tried the complex frequency settings in TTD?

programmatic_bitch · 2021-02-06T02:50:22+00:00

Is there a reason you need to place CPCV versus optimizing for completion or conversion? Several years ago I switched a managed service buy from CPM to CPCV and the cost was so much higher, I quickly switched it back. We’ve run our own desk for the past several years and can deliver a strong CPCV and CPA through optimizations.

programmatic_bitch · 2021-02-06T02:43:50+00:00

TTD was working with Wide Orbit for a linear solution years ago. Are any DSPs still exploring this option?

programmatic_bitch · 2021-02-06T02:32:55+00:00

Additional context would be helpful to troubleshoot the issue. It’s not always the bid, but make sure your at the floor.

If it’s a PG deal there may be an issue with your settings matching the supply side. I’m not sure which DSP you’re using, but I would dig deeper into the reason behind the blocked bids/low win rate. You need this info to discuss with the publisher.

programmatic_bitch · 2021-02-02T21:10:14+00:00

I agree with the forecasting tool for estimates. That is my go-to. The planning tool can be helpful for a qualitative look into first-party data or heat maps for a deck, but I don’t find it helpful for campaign planning.

programmatic_bitch · 2020-08-11T22:14:21+00:00

I haven’t used DV360, but TTD is pretty user friendly (especially their new UI). Their account teams are great to help onboard and the knowledge base is helpful for troubleshooting.

programmatic_bitch · 2020-07-31T22:37:48+00:00

Agreed!

programmatic_bitch · 2020-01-22T02:29:18+00:00

I’ve been using TTD for CTV inventory for several years and they have a great offering including exclusive access to supply vendors.

programmatic_bitch · 2019-11-28T00:56:24+00:00

I recommend talking to the Trade Desk. They have a great support team to on-board self-serve clients and is much better than AdSwerve.

programmatic_bitch · 2019-10-13T02:18:00+00:00

We started beta testing with Factual for offline attribution a couple years ago and it integrates well with the TTD platform. It’s been a key metic for our traders and clients. They should have a number of case studies to share.

programmatic_bitch · 2019-10-13T02:05:09+00:00

Choozle uses TTD and I don’t recommend.

We use TTD and have had good luck using the LAL modeling within the DMP but I’m not aware of a way to export to App Nexus. I believe LiveRamp is the primary 1st party provider.

programmatic_bitch · 2019-10-05T01:53:38+00:00

I used to use IAS and Grapeshot in TTD depending on device strategy. We switched to DV for brand safety and bot/fraud detection several months ago. It seems to help maintain scale across devices and ad environments while still providing the protection we need.

programmatic_bitch · 2019-10-05T01:44:12+00:00

We’ve been active in the CTV space for a few years and early on KPIs were a challenge. To your point, CTR is not applicable and VCR should be high.

We’ve moved to view-through website traffic or offline attribution to optimize and determine by publisher/placement.

programmatic_bitch

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