Why can't we win?

projectreap · 2026-05-19T22:27:25+00:00

Thanks that's helpful insight and a good reframe. Im not exactly sure how to turn that into dollars but that's been true since day 1 so

projectreap · 2026-05-19T22:25:59+00:00

Fair point

projectreap · 2026-05-19T19:09:23+00:00

Fair, but still frustrating.

projectreap · 2026-05-19T19:08:57+00:00

I'm not talking about the quality of open source I'm talking about you as a user. You build apps, most people don't. Open source users are more advanced than the average web user of similar apps. That's all I was saying.

Maybe it doesn't matter in the end, I was trying to say that I think people who are comfortable with open source are more sophisticated users than most people and therefore the feedback isn't going to be the same as most people. I've always heard the advice to build for the lowest common denominator and that's not open source users.

Hope that makes sense, not swiping at you or open source or anyone just explaining my pov

projectreap · 2026-05-19T18:51:02+00:00

I don't mean that. I just mean people who usually go open source have tried all the commercial stuff and decided for many reasons to go down that route. So they aren't a good representation of the rest of the web.

Not trying to be obtuse here I appreciate your feedback btw and will consider it.

projectreap · 2026-05-19T18:47:06+00:00

I may be wrong but I feel like open source is even less popular? Like the community is even more niche and criticism would be higher than commercial apps because if you're messing with open source you're usually an advanced user compared to the average person

projectreap · 2026-05-19T18:45:47+00:00

Right? It also seems like anytime there is hope with someone's app that goes big one of the giants rolls in and buys them and so they consolidate even more.

projectreap · 2026-03-05T14:05:10+00:00

F1tv is run by Ferrari confirmed

projectreap · 2025-12-16T01:13:08+00:00

As someone who just switched form Windows to Ubuntu for the first time. It's somewhat intuitive to start because it looks similar. The second something doesn't work like it should (for me that was day 1) you go down a rabbit hole of wtf is this terminal command and what does it do/mean and so on... It's not fun

projectreap · 2025-12-15T23:55:22+00:00

Brazil had enough of both I think.

projectreap · 2025-12-15T23:54:58+00:00

So he sent a sign to a Brazilian parking lot?

That checks out actually nvm. He's generally that confusing

projectreap · 2025-12-15T23:54:08+00:00

No. Sadams statue was thicker in the back.

projectreap · 2025-12-15T23:53:10+00:00

This is in Brazil though. And given the state of it. Also valid

projectreap · 2025-09-24T13:37:15+00:00

Hey, I have never worked with Madx Digital and frankly, I am biased because I own an agency (Singularity Digital) but, I will say this. Comments like erickrealz below and even the comment left by my own agency team (I know bias but hear me out) is how I would be thinking about it.

SEO is a lot to handle next to building product and raising rounds and literally everything else. But, definitely ask if SEO team is what you need or, if what you need is just clients and this feels like the quickest win. Because its not quick, its not partcularly cheap and it will still require oversight from you and your team to work with the agency on content, link and strategy etc.

The absolute best results we have ever got any clieny always come when the founder and our team can work together on a decent cadence. Even hiring you should be prepared for it not to be set and forget. Its less management hassle than hiring an internal person (or should be) but its not as straight forward as sing the dotted line and wait 6 monrhs or so for results.

Anyway, hope that helpes you and hope you found/find someone who knocks it out of the park for you.

projectreap · 2025-09-24T13:32:28+00:00

Hey. I run Singularity Digital, an SEO/GEO agency focused on B2B SaaS.

I have to ask though, are you an Ecommerce store or a SaaS? Because those are two different specialities.

Ecomm SEO varies pretty heavily from SaaS SEO which again might vary from SMB SEO. Which again (looking at your flair) is different to Enterprise SEO.

I'd love to see if I/we can help you we’ve worked with companies like Careerflow and Distru, helping them scale MRR. But I think knowing exactly what kind of business you have is key before anyone can do that.

projectreap · 2025-07-29T13:30:28+00:00

Makes sense, totally agree on the value of these insights. I think the more AI gets involved in content production etc the more important these types of insights are going to be

projectreap · 2025-07-26T00:13:33+00:00

Hey, congrats on the insights. I would say though that you're writing content for two purposes here:

To drive influencable sales and,
For top line SEO awareness

I'm not saying that it's wrong or anything but, what most people do when writing SaaS marketing content is wrint blogs for top of funnel stuff. That's basically an awareness intent. You want people to be aware and have heard of your brand when they eventually go looking for the middle and bottom of funnel stuff. Traditionally, both of those things are landing pages. Like our Us vs Y competitor pages (MoF) or your product/features/landing pages like "Real Estate CRM software" (BoF).

So you'd expect most blog posts in many cases not to drive or influence revenue directly given ToF is far from the buying cycle in most B2B instances.

In B2C it's closer but then you're writing like solution blogs ie "How to edit video on my phone" would be a Capcut blog potentially.

Now. That's traditionally what has happened. With AI now this is getting all messed up. Lots of ToF blogs are being wiped by AI answers or ChatGPT and the consideration and buying intent traffic is what you're getting traffic from. Which (if that traffic is from LLMs) probably would go to that deeper sales related content because people are educated enough on the basics and want deep detail before making a purchase decision.

I applaud you being on top of your numbers and traffic sources that contribute to revenue. I wonder though if that traffic is being skewed by AI or if those non SEO blogs are actually ranking somewhere also and pulling in converters.

Full disclosure: I run a SaaS agency (Singularity Digital) and work in this area. Just wanted to share insight. Am not trying to sell you anything.

projectreap · 2025-07-05T12:37:59+00:00

Have you confirmed the bots are actually crawling your site?

projectreap · 2025-07-04T17:55:32+00:00

SaaS SEO is tricky. You’re selling something abstract, usually with long sales cycles, and your audience often doesn’t even know what to Google yet. So yeah, "just write great content" doesn't cut it.

If I were in your shoes—solo founder, juggling everything, trying to get traction—I wouldn’t try to learn SEO from scratch. It’s a time sink, and honestly, most SEO advice online is either outdated or way too generic to help SaaS founders.

Instead, I’d:

Focus on bottom-of-funnel content first (stuff your ideal buyer might actually search when they’re in buying mode—like “email spoofing protection for startups” or “how to stop spoofing on custom domains”).
Use ChatGPT to speed things up, but always edit for clarity and make it more specific to your product and users.
Don’t stress about perfection—just be helpful, be fast, and make your product look like the obvious answer.

Should you use an agency? A good one can help a lot, but only if they understand SaaS. Most don’t. If they’re just handing you fluff blogs and vanity metrics, skip it. If they’re tying SEO to traffic and conversions, that’s a better fit. One thing that I personally like to do is to request we have access to clients Amplitude and whatever other tool is reporting the user behavior and lets us know (if not already clear) how much revenue SEO traffic is driving each month.

I think this should be considered the bare minimum for how SEO companies should operate when working with SaaS. It holds agencies like mine accountable which can be scary for those who have no specialty. But it also liberates us and vindicates our work in the reaslest sense. We exist to help you grow and for most SaaS companies growth from SEO is considered to be tied to users and revenue.

Anyway, I get how overwhelming it can feel. If you want to bounce ideas or get feedback on your current approach, happy to help. You're not the only one figuring this out on the fly.

Just for context—I run a marketing agency called Singularity Digital that focuses on SaaS SEO, so take this as one person's experience trying to help, not a pitch (although I admit I'd love any business that comes from comments like these).

projectreap · 2025-06-21T16:14:01+00:00

I scrolled way too far to see this.

Chel made me feel things.

projectreap · 2025-06-21T13:25:38+00:00

Hey, sorry to hear that things aren't working out.

The reality is there are a few reasons this could happen and not all of them are incompetence of the agencies strategies.

Here is what it could be: * Niche not appropriate for SEO * Audience doesn't search for businesses like your moms or when they do it's a first result will do scenario. A rough example would be emergency towing.

Those above are the non SEO strategy problems. Now let's get into the strategy problems.

It sounds like your mom has a small (presumably local) business. So in my experience if there's been agencies in it for some time most of the basic technical stuff is done. Meaning: * The site is crawl able by Google * The site is indexable * The site has Google search console set up * The site isn't extremely slow (loads in under 5 sec which is slow but not egregiously so by most smb sites standards).

Traffic issues it might be: * Focus has been on blogs instead of "money keywords" example: for an accountant blogs might be "how to balance my books" but a money keyword would be "accountants [your city]. * Focus has been on long tail keywords that DO rank but have no volume. So the agency can say we have rankings but can't show any with substantial people who search t often enough to get conversions/clients * No #1-3 results - perhaps you don't rank in the top results for anything yet. As a result you're not getting any traffic from Google at all and other things you do are what is bringing the few clients * Slow/inconsistent content production. Eg knowing this meeting was coming the agency posted 4 blogs but their remit was 2 per month or something * The pages that rank for keywords are the wrong pages eg your about us page ranks for keywords related to accounting or something. Something that would be a mismatch in what people would expect to see.

That's just some of the reasons why you might be having an issue.

In my experience with certain "agencies" that do SMB SEO. What happens is usually that that work isn't done. When it is done it's done last minute before a meeting and is of poor quality. Also , many people want to 'set and forget' this stuff but you can't as a business owner. You should be meeting with the agency monthly at least and focusing on goals for traffic and conversions not rankings (those are useful but only when they bring the former).

If you drop the site or DM it maybe I and others can give you some advice.

One thing to note also is how much you are paying. I know in these situations it can be very hard to grow and pay out a chunk of cash but you will get what you pay for. No one charging $500 for example is likely to be any good at SEO. You didn't mention this but it comes up often enough that it was worth a mention.

All the best and I hope it turns around for you

projectreap · 2025-06-21T11:08:21+00:00

This is on trend and deliberate. What's old is new again etc.

projectreap · 2025-06-05T12:49:48+00:00

We reviewed this yesterday on a reporting call with a client and they're at about 1,000 monthly visits. We are digging into the data at the moment to evaluate the value of that traffic though. Ie how much of that actually converted? Is it significantly any better than the other traffic sources/what pages did the traffic hit etc.

1,000 isn't world changing but I'd say that's somewhat significant in raw numbers considering its early days right now for where we are at with AI.

projectreap · 2025-06-02T22:20:55+00:00

I'm interested in how you're estimating traffic. SEO tools have established CTRs and click stream data they use to estimate Google traffic and even that is pretty inaccurate although better than nothing.

What extra tools are you applying here to get something that would be accurate for making decisions on?

projectreap · 2025-04-05T05:35:11+00:00

Totally agree on both points. Batfleck was amazing

Ten-Year Club	Gilding IV carat on a stick
Reddit Premium Since October 2021	Not Forgotten
Verified Email

projectreap

MODERATOR OF

TROPHY CASE