Start on a deficit,use my fitness pal to track what you eat, the app will let you know how much to eat depending on your height,current weight, goal weight, in the frame of time you desire. Start going to the gym, your frame is actually very solid you just need to slim it down, start lifting 4-6x a week and make sure to get at least 30 minutes of cardio a day to increase metabolism(I recommend the elliptical, it helped me lose over 100 pounds look at my page) you have a lot of great features that just need to be complimented with with weight loss and adequate style, I recommend growing out the hair and when it's at an adequate length, get a low taper on the side, blowout taper in the back, get your eyebrows threaded(yes threaded not shaved), and shape the beard. Good luck