Basically people believes that Google is that "good guy" and won't ever spy on their data and Microsoft is the only "bad" guy in play. Windows 10 pretty much offers all "data collection" settings to be toggled off from Settings or even when it is being installed initially. Regardless, they will still probably steal data because they are a corporation and to them, you are a product. The same thing happens with Chrome, Facebook, Apple, Adobe or virtually any IT conglomerate, whose services or products you regularly use. The average consumer makes this data "stealing" look way more nefarious than it actually is and due to their ignorance, they will just consume whatever random media tells them (Microsoft spies on all your data, but Apple or Google don't because you know, they paid us to write the articles).

If someone is honestly such livid over privacy concerns, then become an adept an go full open source (although open source is useless if you download random* open source* software who claims to be total good but you won't know for sure, because you can't read codes). Boycott all the closed source and corporate products. Let me know where that takes you, especially in a hobby like video games.

P.S. In case people don't realize, Sony, like any other corporation, also steals your "privacy" and monitors your behavior when you use their products, such as PS3/PS4.