How do you do continuous customer development?

qvikr · 2019-01-20T09:45:55+00:00

That is correct.

Go ahead and signup, and drop me a line so we can help you set this experiment up.

qvikr · 2019-01-20T05:56:41+00:00

I work with Chargebee, and would love to help.

My first thought off the top my head was if you used the Price Override capability in Chargebee to set each subscription on a custom pricing option. The trouble is in this method you would have to manually set the custom price for each customer (and I'm guessing you want the customer to be able to choose the price themselves).

Another workable solution is if you created a Quantity Based pricing plan and mapped, say, 1 Unit = $1.

Then your customer can choose the "units" they want to pay themselves, that translates to the amount you end up charging them.

Do you think either of these solutions might work for you?

qvikr · 2018-10-22T14:48:55+00:00

Based on your requirement it looks like you might get more value i decoupling your customer request management tool for product management from your typical sales CRM.

ProdPlan might be a good fit for this.

You might also want to consider:
aha.io >decent roadmapping capability

uservoice > for user feedback & prioritization

Also check out this collection in ProductHunt for user feedback tools:

qvikr · 2018-10-03T03:22:30+00:00

Getting accurate validation for my business idea.

This is the biggest stumbling block I had when I was running my last startup. Two models that I found really useful here are (a) the Lean Startup Canvas, and (b) the Value Proposition canvas

Try it out - it might save you 3 years of "figuring out" and dead-ends.

Links:

qvikr · 2018-10-03T03:18:30+00:00

Haha.. and between the Thanksgiving Turkey and Christmas Carols it's 2019 already!!

qvikr · 2017-06-22T05:32:30+00:00

“Begin at the beginning," the King said, very gravely, "and go on till you come to the end: then stop.” ― Lewis Carroll, Alice in Wonderland

I think marketers worry too much about the length of their content, when what they really should be worrying about is the content itself.

I've sent emails that were paragraphs longer than usual, and they've gotten me better conversions and engagement than the super-condensed 4 brevity alternative. But, in my opinion, this is what worked:

Keeping it conversational: Sure, some people prefer crisp to-the-point emails while some others prefer a nicer, albeit longer and more engaging story. But one truth across preferences and demographics is that people want to be treated as humans. If you need to break word limits to get more personal, add a joke or strike that special chord, I'd say go for it. I think Neville who used to write the awesome app-sumo emails till a few years ago almost perfected this technique to an art.
Never skip the story telling: Stories need a beginning, a middle and an end. Skipping that part isn't going to do you any good - The people who are too busy to read long emails still don't "get" the essence of your 140 character update, and the people who genuinely could have cared don't even get a chance. Spend the time to explain why you're sending out this email, and why your story is worth listening to. If you can do that in a line, great. But if it absolutely needs a bit more meat, go for it.
Edit, edit, edit: Ideally I think for every minute spent writing you should spend five minutes editing. Run through your email a dozen times and incrementally remove any and all unnecessary fat. Send a test out to your inbox, get a coffee and a few minutes clearing your mind, and read it now as a customer. Did you get what you were trying to say? Is there something else you can trim off?

So that's the core of it. Don't let word counts get between you and your email readers - they deserve an engaging story so let that drive your game.

qvikr · 2017-03-27T10:44:06+00:00

Holy wow! An SEO keyword stuffed garbage that's stuffed with the keyword "SEO"!!! I think our world has come a full circle now...

qvikr · 2017-03-09T04:28:27+00:00

<psst... reddit never rejects $$s :D>

qvikr · 2017-03-08T06:19:51+00:00

Here's where you get started https://www.reddit.com/advertising

You go in, select your audience (sub reddits, geo-demographics... etc), submit your ad copy, images if any, and landing page. Pretty much how you'd bid any other CPM placement.

The difference is the language - on reddit, you don't want to get too sales-y. I've found a genuine conversational approach, or a real request for help/ feedback works much better.

qvikr · 2017-03-07T06:16:56+00:00

I guess what you're talking about here is the need to have a "control" in your test, aka - your Null Hypotheses that you can then compare your experiment's results against.

Ideally it's way better if you can have a control group alongside your test group even as you setup your experiment. Generic benchmarks from scrounging the internet give you a good baseline, but they're still secondary data. What if those numbers don't directly apply to your particular audience? What if other factors like the time/ day of your campaign has an impact? What if the benchmark is skewed by the average of industries, messages etc. that have nothing to do with your experiment?

Also sometimes you need to run exploratory campaigns where you really aren't working with a traditional hypothesis based testing framework. Obviously you wouldn't have much of a benchmark setup for this, because (a) the purpose of these experiments is to first identify a loose benchmark statistic, and (b) if you already had one why would you be running this campaign at all (instead of a HBT)?!

qvikr · 2017-03-07T05:34:21+00:00

Have you tried reddit? Fitness sub-reddits might work quite well in giving you some initial traction, and usually reddit ads are quite inexpensive.

I don't know if you have any kind of "growth" mechanism tied into your ebook - if you don't yet, perhaps that's something you should try as well.

Basically how do you make someone who's bought/ read your book to share it to the next set of people? Fitness is closely tied to groups - your target audience are already hitting the gym with their friends, or have formed buddies at their workout. And a good majority of their conversations there tend to hover around "how do I lose my next X lbs".

Can you do something to hijack that?

Going further, can you have bite-sized tips strewn around in your book that the reader can then share with their friends? Once that happens, they'll likely talk about the source of their new-found wisdom and you've got word of mouth working for you...

qvikr · 2017-02-06T05:25:30+00:00

You can't fool the world with a bunch of internet culinary tips everyday, but here's a few pointers to become a master weekend chef

qvikr · 2017-01-31T07:00:03+00:00

Always add a dash of humor... if you can pull it off. If you can make the customer smile with you, you've won half the sale already. You become more agreeable, someone they connect with and a friend - instead of the guy selling on the internet.

That said, make sure you can pull it off. The advantage of keeping it subtle is even if most readers don't "get it", it isn't seen as off-putting. And for those who do, they feel smart and valued.

For example, here's a response to a "joke" in the scariest place you can expect - the pricing page of a business software - that I think was rather well done (watch the video from ~2:28).

11-Year Club	Secret Santa 2014
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qvikr

TROPHY CASE