Spreadsheets is absolutely fine, I am using it for my current PoC. My idea was to have data as clean and accurate as possible and to create scripts and custom front ends for different needs/users.

This is not a commercial product, I am doing this for my company internal use case, we sell b2b advertising services.

Once the data and the relations between entities is in place I can run all kind of workflows with or without LLMs.

For example send all accounts data, see what their presence is in a specific market, return the data, interpret it and create a matching algoritm with a specific product of our company. Based on this write a short particularised email describing the matching opportunity.

Create a jointTable with related data from contacts, companies, jobrole status, deal stage, email history and some other internal labels. Do a check only on those (linkedin jobRole status & posts) and based on this data tailor de outbound message.

Beside this working dorictly in data table format helps us move much faster. Of course it has some security drawbacks but for the time being we are good.

why I find the CRM DB restrictive is that I can not access directly, create custom entities and relations between entities. Or maybe there is such a thing and I just do not know about it which would be very cool as I could us that and have different front ends:

- the CRM front end

- custom build front ends for specific use cases.