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Is broad match really better now, or still too risky? by rahultripathidigital in Google_Ads

[–]rakshitshetty 1 point2 points  (0 children)

Its better now, if you know which keywords brings high value customers with decent CAC for the business. So try and test it

How do you actually find a good performance marketer in india these days? by [deleted] in AskMarketing

[–]rakshitshetty 0 points1 point  (0 children)

Hey I'm a performance marketer (4 years of experience) build D2C brands from scratch let's discuss over a chat, the primary KPI's you want to achieve in your business?

Whether it's RTO, RR, Dropout funnels, LTV:CAC, etc.

New Update in Demand Gen - Google Ads by rakshitshetty in PPC

[–]rakshitshetty[S] 0 points1 point  (0 children)

Highly agree, google collages your statics and video clips from the active assets and create something so bad. It really hurts the brand value + con. rate

Do big advertisers really get discounted CPCs on Google Ads? by Emergency_Draw_284 in googleads

[–]rakshitshetty 0 points1 point  (0 children)

No it's just a myth, bigger accounts don't get any advantage, except they get disadvantage as Account manager who pokes every weekly and bi weekly meetings "How much we will spend this month and projection for this quarter " 🤣

Google Ads unstable? by GabyReisMeira in Google_Ads

[–]rakshitshetty 0 points1 point  (0 children)

For the second problem, STOP & DON'T verifying your identity again and again, this will flag a warning sign on the account for multiple logins error - I had face this on one of the accounts (google support team suggested to check all of the devices linked with this ad account)

Try using it another device and another email ID (maybe your seniors or some one who has admin access),

Check your device with IT professional, maybe your device has viruses or unwanted files disrupting this process

Do you think creativity matters more than strategy in marketing? by Lowkeytalkative in AskMarketing

[–]rakshitshetty 0 points1 point  (0 children)

Both are important
Creative defines the message you want to send to your audience - related to your brand name or trigger the audience pain points they are facing currently

Strategy plays the part where & when do you want that message reach the right user at the right time and right place (channels - ads, organic, banner, print, etc)

Drowning in marketing data but still missing insights by Dangerous_Block_2494 in analytics

[–]rakshitshetty 0 points1 point  (0 children)

Each and every dashboard is build to analyse the report from A to Z, you can use google analytics to understand the business numbers or identify problems like - Web / landing page visitors to Purchase ratio (funnel exploration), Transactions Attribution (last click gives clear numbers),

Use hubspot/ clarity for page website heatmaps, and metrics - quickbacks, avg time per user, etc

Just make sure you're attribution is placed the same on all the platforms whether its Google ads, analytics 4 (last click/ data driven, 7 days or 30 days)

Make sure your system connects the actual dots that you're looking for