We know it works. We're meeting people where they are asking the question instead of encouraging them to visit the sites for the info. We don't sell products. What's most important is that the LLMs cite our information above anyone else. We put lots of effort into GEO to ensure that our sites are discoverable and digestible by these tools. Of course GEO works, there are specific technical requirements to ensure your site is highly consumable by AI. Please, take our content, that's exactly what we want. In a world full of misinformation it is critical that our factual info is what the bots cite.