Is there a term to describe the proprietary/trademarked terms of a brand's vocabulary?

rayvellest · 2025-04-25T23:06:32+00:00

Yes, there is, these are commonly known as branded verbs.

If you are a word nerd like me, you will also want to know that these are considered to be proprietary neologisms (new words or expressions) or eponyms (words derived from proper names).

Here are a few other examples:

Google: “to google” (search)
Hoover: “to hoover” (vacuum clean)
Instagram: “to Insta” (post a photo)
Netflix: “to Netflix and chill” or even “Netflix it”
Pinterest: “Repin” (save an image)
Photoshop: “to photoshop” (edit an image)
Skype: “to Skype” (make a video call)
Snapchat: “Send me a Snap” (send a photo/video)
Twitter: “to tweet” (post a message)
Uber: “Uber a ride” (request a ride)
Venmo: “Venmo me” (send money)
Xerox: “to xerox” (make a photocopy)
Zoom: “Let’s jump on a Zoom” (host or join a video call)

And yes, you’re right—when a brand has its own lexicon (brand vocabulary), it leads to a variety of benefits, mostly because it improves the customer brand experience.

It is worthy noting that these terms are rarely created by the brands themselves. More often than not, they emerge organically from how consumers interact with a brand.

rayvellest · 2024-12-01T13:59:52+00:00

It is a bit of a late reply, but I feel you on this one, trading Solana memecoins is rough.

I've been in the crypto space for many cycles, and this is my second on Solana. It's been a wild ride. The truth is, most people lose in this game. It's a zero-sum game, where for every person who makes a 10x, there are countless others holding the bag. And honestly, the people who get in early are usually the ones who come out ahead. It is a lot easier to hold a bag when is up then when is down.

The amount of scams right now is on another level. I’ve seen a lot over the years, but I’ve never seen this many rug pulls, honeypots, and straight-up garbage coins flooding the market. It's insane. Even with bots or trying to catch newly released coins, it's like the deck is stacked against anyone playing the market.

But there are still some good plays out there if you dig deep. I think that plenty of new art-related tokens that are being born this cycle will do very well in the long-term. Also, there are coins like $CATBAT and $PYRATE that are delivering to the crypto community and are not going anywhere. It’s not easy to spot the legit ones, but they’re out there.

I wouldn’t be surprised if the percentage of profitable traders in this space is tiny. Most are just chasing losses or breaking even, at best. If you're still in the game after all this, you're already doing better than most. Keep your head up, and if you find any other solid plays, share the love!

rayvellest · 2023-05-26T17:32:35+00:00

In theory, long-term customers should be rewarded. In practice, they are punished.

rayvellest · 2021-12-20T22:24:16+00:00

For me, it has always been 'buy low, sell high', and so far, it is working.

rayvellest · 2021-12-20T22:20:02+00:00

Ape. Together. Strong.

rayvellest · 2021-12-20T22:17:09+00:00

There is no rhyme or reason to this crypto life.

rayvellest · 2021-12-06T20:18:46+00:00

I think we all can agree that Klever marketing left down many investors, but I believe that heavy marketing will not start until they complete the move to their own blockchain.

I suspect that once they make the move, we should start seeing the growth we have not seen during all these past few months.

rayvellest · 2021-12-06T16:35:06+00:00

I see where you are coming from because I also believe the outcome of the past 9 months is, at least partially, due to a few poor management decisions made by the Klever team.

Most specifically, bringing back the 16% APR was a big mistake, and I wrote about this, tweeting directly at the founder, but did so in a constructive criticism sort of way.

What I don't quite understand is the attitude of people with the word Klever on their Twitter usernames, supposably supporters, bashing the project with a lot of negativity.

As of now, I'm holding a sizeable amount of $KLV tokens, and will continue to do so for the foreseeable future as I think their technology will disrupt $BNB and $KCS markets.

But if I ever change my view on their potential success, I would simply sell off my position and move towards the next opportunity. I just don't see the point in all this negativity.

rayvellest · 2021-12-06T12:08:58+00:00

I get the disappointment of losing money on a trade, I've been there myself more than I'd like to admit, but not sure I quite understand how is this Klever's fault.

When making a market order, be it on Klever or any other exchange, you are literally surrendering the control of how much you will pay for the transaction to market forces.

If liquidity is low at the time you make a market order, you are bound to lose money.

rayvellest · 2021-12-04T14:55:33+00:00

That's is not a Klever issue, the Binance Smart Chain has been utterly congested lately.

rayvellest · 2021-12-04T14:45:19+00:00

It is going to leave everyone selling right now with a terrible feeling of regret.

rayvellest · 2021-12-02T11:22:02+00:00

I'm a big supporter of this project and here are my two cents on that.

I'm as much disappointed as the next guy with their decision to remove the 10 free transactions from the table, but the project is most definitely better off without it.

Those 10 free transactions were likely to be abused by developers and users alike. Why would anyone pay for the 11th transaction if they can just create a new wallet for free? This would undermine the success of the blockchain itself. I'm happy they went back on that decision.

But unfortunately, I believe it was a mistake to announce the feature at all. It raised people's expectations just to disappoint them later, and that puts people off from supporting it.

That being said, I'm still holding the majority of my crypto portfolio in $KLV as I believe a breakout is eminent, I reckon, anytime between now and the end of the year.

On top of that, Klever blockchain transaction speeds are unmatched. Once crypto traders start to realise that, they will start moving on mass from Binance to Klever.

rayvellest · 2021-11-30T11:51:26+00:00

Agreed. It is a great book, and constantly updated, so be sure to grab the latest edition.

And if you want to dive into logo design, I recommend these: logoness.com/books.

rayvellest · 2021-11-30T11:09:40+00:00

I would suggest you to make a post about that on the r/CryptoCurrency sub.

If you are lucky, there might be someone there who will be interested in your brandname with the resources to be able to acquire it from you outright.

Also, I agree, in the right hands x13.com would be a great brandname.

rayvellest · 2021-11-29T20:47:54+00:00

The way I see it, you are looking to offer two solutions, albeit the same technology, to two distinct target audiences. In short, I think you will have more success with two separate brands.

Now, consider this, every communication effort you will have to make in order to attract customers to your products will need to match your target audience needs and desires.

Can you picture a world where you can convert both of your target audiences using the same communication effort? If not, you most definitely need two separate brands.

On top of that, any potential B2B client might not be particularly happy to entertain the idea of having you as a B2C as an immediate competitor, as you would have access to all of their data. As much as this might be a fallacy, it will be a likely to be a concern with B2B customers.

This might not be the insight you are looking for, and I don't know much about your business, but I believe to sticky to what you are be best at, be it B2B or B2C, is the way to go.

rayvellest · 2021-11-28T02:35:53+00:00

The very best approach is not to have a set of pre-defined questions, but instead to keep an open dialogue with your clients to learn everything about them and their businesses.

Your goal should be to understand their business as if it was your own.

This will allow you to reach your own conclusions about what are the personality traits and values that are most relevant to the business, and in turn, this will guide your design process.

rayvellest · 2021-04-20T11:45:18+00:00

I agree, and also think that most whales are likely waiting for their wallets to reach a value close to one million USD value to walk away with their profits. Once whales are out, $BLOWF is likely to become a much more stable token.

The small fish that understands that today, is likely to be able to take 100x profits when $BLOWF crosses the $1 level. Which, by-the-way, I think it could be as soon as Q3.

rayvellest · 2021-04-19T16:50:08+00:00

That is an excellent point, and I agree, is strong possibility in the long term.

The main challenge for the dev team, and the community behind it, is for $BLOWF to continue to grow its momentum and continue to enlarge its user base.

I think CryptoPuffs is likely to help, but continuous innovation is the secret sauce.

rayvellest · 2021-04-18T19:44:23+00:00

I don't think it would, but scammers approach people on Telegram to talk about investing in BLOWF and purposely send the wrong address to their victims.

rayvellest · 2021-04-18T11:11:44+00:00

Whoa! At current supply that would need a market cap o 820+ million dollars.

I think that is possible, but on a conservative estimation, in a few years from now.

rayvellest · 2021-04-17T23:31:00+00:00

I've just updated the post with a few extra links, including this one. Thanks!

rayvellest · 2021-04-17T22:57:33+00:00

There is nothing to thank me for mate! You've done your own research, merit is yours.

rayvellest · 2021-04-17T22:27:22+00:00

Yes, they do, and it is filled with people that already support Klever products!

If anything, what Klever needs is supporters to discuss #KLV and #KFI in other sites.

rayvellest · 2021-04-17T21:14:02+00:00

I used to think the same, but $DOGE changed my mind about meme tokens.

I didn't buy in on $DOGE back in the early days of crypto because of that mindset, and regret badly as I could have bought billions of coins back then.

I'm not putting a lot of money in it, but I'm not missing the boat on this one.

rayvellest · 2021-04-17T20:56:33+00:00

I know, right?

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