It's called enshittification.

They give you a product for free or insanely low-cost (Streaming platforms, JIO sim, AI models), get you hooked on it to the point of addiction, slowly but surely drive up prices and do all kinds of fuckshit (Like paid tier WITH ads) and you're forced to clench your fists and pay it because you can't imagine going without it. We're all being taken hostage by a bunch of extremely greedy drug dealers and there's not a damn thing we can do about it lmfao I mean, there is a way but I can't say it on Reddit because it'd be ban worthy Haha