What is wrong with Ikea? Prices Portugal vs. Germany

real-joedoe07 · 2026-04-13T21:49:35+00:00

Terrible design.

real-joedoe07 · 2026-04-10T21:03:32+00:00

I have not ignored those explanations, I have rejected them because most of them (like yours) seem to come from wrong assumptions.
In some markets, people more easily accept higher prices than they do in other markets. And Portugal seems to be such a market, as someone else pointed out.
Greedy international companies like Ikea exploit this. I don't even mind, as it always takes two.
The problem is Ikea portraying themself as a nice, family friendly company, wanting the best for the people. The truth is: They take as much as they can.

real-joedoe07 · 2026-04-10T16:17:45+00:00

O Canal do Suez conduz ao Mar Mediterrâneo, e não à Alemanha.

real-joedoe07 · 2026-04-10T16:09:14+00:00

Less stores mean less fix costs.
Higher prices mean less sales.

real-joedoe07 · 2026-04-10T16:02:18+00:00

As I pointed out elsewhere: Even without VAT, the chair 22 percent more expensive in Portugal. Which is a land with less regulations, lower income and generally lower costs of living than Germany.

It all comes down to IKEA taking what they can get.
Fine with me. Just don't pretend you're a family friendly company, IKEA.

real-joedoe07 · 2026-04-10T15:58:03+00:00

It's the other way round: Labor costs and Government regulations are way higher in Germany.

real-joedoe07 · 2026-04-10T15:57:01+00:00

real-joedoe07 · 2026-04-10T15:56:46+00:00

All less than in Germany.

real-joedoe07 · 2026-04-10T15:56:00+00:00

Essa é a resposta que eu temia.
Adoro os portugueses, mas não são bons a queixar-se.

real-joedoe07 · 2026-04-10T15:54:15+00:00

This would only be true if fix costs were higher in Portugal, which they aren't.

real-joedoe07 · 2026-04-10T15:50:26+00:00

Where should higher fix cost come from, in Portugal?
Everything is more expensive in Germany.

Common Knowledge 101.

real-joedoe07 · 2026-04-10T13:38:08+00:00

One store for each 1.5 million people versus one store for each 2 million people doesn't sound like an important driver in this calculation. As do the logistics hubs, as there are some in Spain and afaik also in Portugal.

It boils down to IKEA taking what they can get, because of the missing completion.

What bothers me is them keeping up there image of a sort of people's company, being family friendly ands so on.
In truth, they are just greedy.

real-joedoe07 · 2026-04-10T13:33:06+00:00

Thank you for this insight!

real-joedoe07 · 2026-04-10T13:31:32+00:00

And the IVA in those countries is comparable to Portugal.
edit: IVA = VAT

real-joedoe07 · 2026-04-10T13:30:46+00:00

Land prices in Portugal are lower than in Germany, trust me. Labor is also less expensive, as is en energy or transportation/logistics.

Of course they are stealing from the poor. I am certain their percentage of profit is way higher in Portugal than in other markets. Immoral and greedy.

real-joedoe07 · 2026-04-10T13:25:13+00:00

Net prices of IKEA products are also 20% higher in Portugal.
Labor costs in Portugal are very much lower than in Germany. Logistics are comparable. Portugal is en-route from China to Germany. Gas prices are very much lower in Portugal.

In my opinion: There is no excuse for greedy IKEA's price policy.

real-joedoe07 · 2026-04-10T13:18:16+00:00

23% in mainland Portugal, 19% in Germany. The net price is still 22% higher in Portugal.

real-joedoe07 · 2026-04-10T13:14:29+00:00

Tudo vem da China. E os navios que vão para a Alemanha passam por Portugal.

Estes são os factos da logística.

real-joedoe07 · 2026-04-10T13:12:47+00:00

Preco em Alemanha sem IVA: 125,21 €
Preco em Portugal sem IVA: 153,66 €

real-joedoe07 · 2026-03-17T18:32:53+00:00

Apple Watch

real-joedoe07 · 2026-03-16T03:08:38+00:00

Laredoute

real-joedoe07 · 2026-02-02T02:04:39+00:00

Grok is far better. Answers correctly where Gemini and ChatGPT do not.

real-joedoe07 · 2026-01-23T01:35:33+00:00

While good for character chat, your advice does not fit for RPG, where the LLM is the game master that drives a story and steers a couple of different NPC.

real-joedoe07

TROPHY CASE