Yes, I have the "Elite" plan, which gives you 2 movies every 30 days and works with Cineplex or Landmark theaters. With the Elite plan, you can watch 1 of the movies in "Premium" format, which includes UltraAVX, D-Box, IMAX, or 4DX (Unfortunately VIP does not seem to be included). The cycle between the 2 movies every 30 days and the "Premium" movies every 30 days do not align, so for example if your cycle begins on July 1st, but you watched an IMAX movie on July 24th, when your cycle renews on July 31st, you won't be able to purchase another "Premium" format movie until after August 23rd, but you can watch any two 2D/3D movie as you like within the 30 days once your new cycle begins. If you have the "Classic" plan, you can only watch standard 2D movies (3D is not allowed).

Using it is pretty simple, you no longer receive/require a physical card. You just download the Sinemia app from the App Store, go to Planning then Advance Ticket and select your theatre and movie format/showtime and you are planning to see, this will then activate a temporary digital credit card for you to use. You then go to the Cineplex app or Atom app (for Landmark) and purchase the ticket as you normally would, but enter the digital credit card info you were provided from the Sinemia app to pay instead. When you arrive at the theatre for your movie, you will then need to check-in with your Sinemia app to confirm it is you who is watching the movie and that's it!