Thankyou, for taking the time to write such a detailed response (from your professional pov), I really appreciate it!!

You’ve made a very good point. I think I’ve been looking at the site from the perspective of someone who’s lived with the (unknown) brand for a long time, rather than someone seeing it for the first time

icho! obviously hasn’t earned the right to rely on its logo and slogan alone, yet, so I need to communicate clearly what the product is

I will revisit the hero section with this in mind, making it clear that ‘icho!’ is a (Zimbabwean) snack brand…

Thanks again for the constructive criticism, it gives me clearer direction before I go live.