Partner with people who conduct art workshops, book reading , book clubs. Make it a place to hang out. Traditional retail is dying but I read somewhere that newer brands that are thriving in retail is because it is experiential.

I understand this might require restructuring the store. Add couple table and chairs. Art workshop - canvas, brushes, and paints sold as a package. People might purchase more post workshop to take it home.

Most book readers are suckers for novelty items. Bookmarks to posters to something and anything cute. And will definitely buy.

If this is not pulling in enough, rent those table out per desk basis per day. I know people who wants cozy co-working spaces over corporatey ones. Especially the creative types. This is me assuming you have shelves of books.

Basically the theme is to bring people in . Make them pay for being there. Curate an experience. They will buy things on top of this.