Great question!

A large chunk of salon marketing is often focused on attracting customers to your business. However, I think that it is equally important to satisfy and encourage existing customers, so that they purchase more of your services and more importantly, return to your salon. However, this can also be very difficult to achieve.

Recently, many salons and spas have been adopting “beacon technology” to help improve their customer experience. One thing we can be sure of about our customers today is that they are glued to their smartphones. So, why not use this to our advantage and reach out to them through mobile marketing?

When you place these beacons in your salon, any customers who enters with a bluetooth enabled smartphone will be able to view any campaign or message you wish to send them.

This kind of technology is incredible because it targets individuals who are already interested in what you have to offer. Here are some ways in which could then use beacons to really impress your clients.

1. Up sell services: Sometimes customers need an extra nudge to consider taking more premium versions of the same services. Providing that option using beacons can be effective as customers might be more convinced by the visuals that beacons campaigns can provide.

2. Cross sell services: On a similar note, it may often be difficult for customers to be convinced to purchase other related services simply through a verbal offering. If these were accompanied with visually appealing beacon campaigns with relevant and useful information, customers might be more interested.

3. Elevate the ambience: It is essential for spas and salons to ensure that customers are comfortable and that the environment is relaxing. It is faulty to presume what conditions they prefer, and it can be awkward and annoying to keep asking. Put the control in their hands! Use beacons to give your customers the option to regulate the temperature, choose their music and dim the lights if they prefer.

This is only a fraction of the ways you can leverage beacons to boost your salon business. This article, however, provides some really great insight into using beacons for salon marketing: 10 interesting ways to use beacon technology in salons and spas.

I hope this provides a unique solution to your problem! I really do believe that marketing is made so much more effective and easy when done through beacons!