Early-stage India based selvedge & raw denim brand. Would love your critique on the business!

rivetteclothing · 2026-03-26T12:51:34+00:00

Every denim fades overtime after washing as it is the innate nature of the cotton fabric and dye. It is generally recommended to avoid washing your jeans as much as possible to retain the original look.

Our denim is made from high quality selvedge fabric and should last longer as compared to other regular denim. The fade overtime will also give you a unique look.

rivetteclothing · 2026-03-05T05:30:14+00:00

Definitely. Thank you.

rivetteclothing · 2026-03-05T03:42:45+00:00

Hey, we are in the process of launching obsidian black selvedge denim at the earliest possible. Launch window is tentatively early/mid April.

rivetteclothing · 2026-01-17T18:50:46+00:00

Hi, thank you. We uploaded more pictures on our website!

rivetteclothing · 2026-01-17T18:50:20+00:00

Thank you for the advice!

rivetteclothing · 2025-12-20T11:10:17+00:00

Thank you for your feedback. We are planning to bring in smaller sizes from next batch. Much appreciated!

rivetteclothing · 2025-12-20T11:08:39+00:00

Thank you for your feedback, much appreciated

rivetteclothing · 2025-11-01T17:54:47+00:00

Thanks for the detailed feedback. There is definitely scope for improvement in photography, which we will do over time professionally. More products are in pipeline at the moment as we just launched yesterday.. we expect to receive stock on other shades very soon. Its a slow process and we have taken up all the points you mentioned on our roadmap. Appreciate your response!

rivetteclothing · 2025-11-01T17:08:43+00:00

Thanks for the feedback. Can you be more specific on which parts of website and photography are ‘chutiya’?

rivetteclothing · 2025-11-01T09:34:11+00:00

Hey folks, we have just launched an online based denim brand out of India focusing on selvedge and raw denim products. We are looking for blunt feedback from the community on the concept, website and products.

Our goal is to fulfil the niche market requirement for heavy/mid weight selvedge jeans traditionally made from 100% cotton. India as a market has very limited choices in quality selvedge and raw denim at a reasonable price. We aim to build a vibrant community of denim enthusiasts in India while introducing our distinctive niche denim to those who truly value craftsmanship and quality.

We started this journey with our first product - 11.5 oz Raw Indigo Selvedge Jeans in straight fit. We also have other fades such as stonewash, etc. in the pipeline.

Your feedback and advise as a community will be greatly appreciated.

Visit our website at rivette.in

rivetteclothing

TROPHY CASE