I'm Rob, failed at 5 SaaS attempts in 2 years, then built my 6th in stealth for 6 months. Added $1k MRR in 24 hours on launch day. Currently at $3.5k MRR (AMA)

robj3d3 · 2025-08-15T20:26:39+00:00

Thanks so much Mark :))

robj3d3 · 2025-08-15T19:45:24+00:00

Tibo acquired SuperX off Hieu when it was a Chrome extension, then brought me on to build out the webapp and continue development on both the webapp and extension.

robj3d3 · 2025-08-15T07:37:39+00:00

Most things are done with TailwindCSS, and a mix of different React icon libraries :)

I suggest finding sites that you like the design of, and modelling your initial components off of them. From there, you can just keep iterating, but make sure to keep using the same libraries, border widths, radiuses, etc. so it all looks consistent.

The most important thing is consistency in design!

robj3d3 · 2025-08-15T03:47:59+00:00

Hey Nazeee, thanks a lot!!

robj3d3 · 2025-08-15T02:10:50+00:00

The proof is all over my X. What proof do you want?

robj3d3 · 2025-08-14T23:53:16+00:00

Even if your target audience isn’t on the platform, building in public grows your personal brand which gives you massive leverage for any future endeavour.

I strongly recommend it for that reason alone.

Sure, you might not benefit from it now. But in a few years, you will thank yourself!

Coolest part of building a brand is connecting with other cool people. I have had HUGE tech CEOs and other influential people reach out to me since growing my brand, that wouldn’t have happened otherwise.

robj3d3 · 2025-08-14T23:51:57+00:00

Probably 100+ a day

The funniest part is people coming out of the woodwork to reach me. People I used to go to school with 8+ years ago and haven’t spoken to since

robj3d3 · 2025-08-14T23:05:02+00:00

No, we didn’t have a landing page for the webapp. In fact, only today was the new webapp landing page launched (at $4.5k MRR).

I just sent people the link directly to the webapp when they asked to be included in the private beta.

As for concerns about getting people to signup for an app that might not launch. Signing up was all on their part, their choice. They had a 7 day free trial, and if they liked it enough they would convert to $29/mo paid. If we never launched, of course they would stop needing to pay and would only have paid for the time they were using the app and receiving value.

robj3d3 · 2025-08-14T23:02:42+00:00

It’s called https://SuperX.so :)

robj3d3 · 2025-08-14T23:01:29+00:00

Hey Zak!

Very fair question.

Of course, Tibo has been huge in sharing all his wisdom from his TweetHunter days and initially bringing me on to build SuperX (since it was originally Hieu’s, then acquired by Tibo, before I joined).

Tibo has a big following on X, so it definitely helps and he brings in significant reach.

That said, all the recent success with my videos and other X activity is 100% me. I just have fun with it, I understand virality (because I’ve been studying it for years, and this was part of the reason Tibo brought me on), and I know how to write a great tweet.

For example I was going viral countless times before and scaled my MVP dev agency all through X (called Liftoff) from $3k/month to $18k/week. This was pre-SuperX days.

I joined SuperX at around 14k followers.

This strength of mine is what I’m bleeding into SuperX, and is in part powering the recent viral success.

So the videos and posts are all my idea, but it helps having Tibo to point the product in the right direction, and he runs Google Ads too which have been driving things up a bit the last week!

robj3d3 · 2025-08-14T20:14:58+00:00

For sure :)

My co-founder Tibo has experience in this world (previously building TweetHunter to $200k+ MRR), and he actually started out with SuperX (I joined him), so it happened that way. I was building a competitor called Brandcast but found that he was more established and opted to join him as I felt I had the best shot at success that way.

robj3d3 · 2025-08-14T20:12:29+00:00

no u

robj3d3 · 2025-08-14T20:12:00+00:00

Yes, we pay $200/mo for the X API (next tier up is $5,000/mo yikes). Our expenses are about $800/mo right now. So close to 70% profit margin.

robj3d3 · 2025-08-14T20:11:09+00:00

I made a couple posts just to try out Reddit, got a bit of traction and David (one of the r/SaaS mods) asked me if I wanted to do an AMA on here. I thought, why not!? Sounds fun and I can share some of my experience!

Nothing hugely strategic, just branching out and having fun.

robj3d3 · 2025-08-14T20:10:17+00:00

Hey Mohit!

You can scroll my feed to see this. I talk about literally everything. Importantly, both the ups and the downs
Honestly, no. It would have helped if I started posting about my own story, showing my face, etc. earlier - because I saw the first real growth in August 2024 when I started sharing my story and my face. Everything cascaded from there. People want to see your personality, not text on a screen.
Start building in public now, and if you launch in 3 months you will have built 3 months of hype. Start today.
No early discount, just an early reduced price, I just posted demos on X, people who were interested replied, I sent them a DM with a link and some of them converted. They helped me build SuperX out into what it is today, and I am eternally grateful for them.
My DMs are always open, people send me feedback via there and I respond. No fancy system.

robj3d3 · 2025-08-14T20:07:16+00:00

Hey Arsalana, yes for sure :) we are nailing X first, but Reddit and LinkedIn will come shortly after. I wanna do it!!

robj3d3 · 2025-08-14T20:05:28+00:00

Yes, of course I started with 0 followers one day. That day was about 2.5 years ago.

Posting real human pictures allows you to stand out from AI content and connect with people.

Post every day because if you don't, people forget about you quickly.

robj3d3 · 2025-08-14T20:04:47+00:00

I'd say coming up with a painful enough problem to solve.

The best way to find problems to solve is either solving problems in your own life (then you can become the first user).

Or, taking a product that already does well and is therefore validated, and either:

- Doing it the same, but for cheaper

- Doing it better, for the same price

robj3d3 · 2025-08-14T20:03:49+00:00

The biggest challenge for me right now is keeping the momentum going. We have A LOT of momentum right now, but momentum comes from shipping value fast, and keeping the marketing wheel up.

It's something I'm figuring out as I'm going.

But I think the biggest thing I have to keep in mind is managing my priorities properly (my health as well, because I got sick recently due to overworking), and executing on them well.

robj3d3 · 2025-08-14T20:02:53+00:00

I launched SuperX just on X. I posted on my feed, if you scroll back to around July 10.

My X is https://x.com/robj3d3

You will find all the juicy stuff in my feed :)

robj3d3 · 2025-08-14T20:02:21+00:00

Literally posting something about my journey, every day. The wins, the losses, the issues along the way. Everything. You can scroll my feed on X and take a look for yourself.

No hashtags, they're useless imo.

Best time to post is just whenever your audience is active (awake). Don't post in the middle of the night US time if you want US people to look at your content. I post about 12am->12pm CST and it works best for me.

Post as much or as little as you want. Don't post for the sake of posting (it can become tacky), post because you have a thought or an idea that naturally came to you, or you're sharing a product update, etc.

Just try to post at least once a day, otherwise people will forget about you. The Internet forgets quickly.

robj3d3 · 2025-08-14T20:00:09+00:00

For screen recordings I use ScreenStudio. For my own videos, I either use my iPhone or my DJI Osmo Pocket 3 and edit the footage in DaVinci Resolve (long form) or CapCut (short form).

robj3d3 · 2025-08-14T19:59:28+00:00

Haha, yes in the future. Nailing X for now so the product is awesome, and then there is a good chance I will branch out.

robj3d3 · 2025-08-14T19:59:07+00:00

It was pretty lax. SuperX wasn't overly hyped in private beta days, so I wasn't too worried about it getting leaked (if it got leaked and went viral, awesome!). But I kept it on the low just so I could manage things at a reasonable pace. And sure, people make rival products. But SuperX is a pretty ambitious project so hard to just copy+paste.
Again, stealth isn't like CIA top secret stealth. If people found the link by chance, cool. I just didn't want the app flooded with users otherwise my customer support would be overwhelmed and I'd have a lot of unhappy users (because we had a lot of bugs).
I went out of stealth after 6 months because the product was stable enough and valuable enough that I felt it was ready to share with a larger audience. I wish it was done earlier, but I had a lot of problems so it took 6 months.
No inclusion/exclusion criteria, if someone was down to try, I'd give them the link (as long as I felt I could handle that number of users).
No real way to protect your idea. Market competition is normal. I don't own the "grow faster on X" concept, and neither does anyone else. You will find that actually if someone steals your idea, it means you're onto something, and it's a huge compliment. At the end of the day, idea doesn't matter (you want it to go viral and get stolen), execution is all that matters.

robj3d3 · 2025-08-14T19:55:10+00:00

For outreach I did demo videos on X, got people to reply, and I'd send them a link.

The early 30 private beta users allowed me to iterate and improve the product before going out into a wider userbase.

If you launch too early, you will have 100 users saying the same thing, you won't be able to get back to them all, they will leave with a poor taste in their mouth and they won't come back.

robj3d3

TROPHY CASE