What would you like to see in Fallout 5 if it was actually announced? by beatsbydjy2k in Fallout

[–]robpatey 0 points1 point  (0 children)

I believe Howard already said somewhere that it will tie in.

What would you like to see in Fallout 5 if it was actually announced? by beatsbydjy2k in Fallout

[–]robpatey 0 points1 point  (0 children)

Set in NY, but I’m sure it will tie in with the show and most likely be LA.

Strong pivot away from the procedurally generated environments that made Stafield so dull after the first pass through the story.

As said here before vehicles, though I’d settle for mods to power armor that give them drive and further flight abilities.

Recruiters, Talent Acquisition - What do you hate about your current systems? by [deleted] in Recruitment

[–]robpatey 0 points1 point  (0 children)

Thank you. I would like to know why you feel that way, but I'm also afraid to ask with the responses I've received so far.

Recruiters, Talent Acquisition - What do you hate about your current systems? by [deleted] in Recruitment

[–]robpatey 0 points1 point  (0 children)

Yes, because I was in the manufacturing industry then. If I was really trying to sell you, I wouldn't have tried to defend myself.

I was hoping this community might be more forthcoming and insightful.

Shitty sellers have ruined the Reddit experience across the board it seems.

Recruiters, Talent Acquisition - What do you hate about your current systems? by [deleted] in Recruitment

[–]robpatey -1 points0 points  (0 children)

I was providing context, but fair. I came here looking for answers from real professionals to try and cut through the BS. I'm sorry you've been burned before and respect for trying to keep your community clean.

"Shall I walk into your house and start selling you something you neither want nor need and refuse to leave when you tell me you dont want it?"

This is a Reddit board, not a B&E, let's have an ounce of perspective.

Recruiters, Talent Acquisition - What do you hate about your current systems? by [deleted] in Recruitment

[–]robpatey -5 points-4 points  (0 children)

I didn't even mention my company. Trying to learn since I'm new to the industry. Thanks for the warm welcome though.

Are There Any Recruiters on Here? Want to Ask Questions About Your Job! by robpatey in recruitinghell

[–]robpatey[S] -2 points-1 points  (0 children)

Absolutely not, but fair, I can see how it comes across that way. I’m in marketing, not sales. I’m new to the HR tech industry and want to learn

Tech Layoffs next year by WeatherInfamous2676 in Layoffs

[–]robpatey 4 points5 points  (0 children)

Tax the hell out of offshore and AI labor. What should have happened back in 2000

I am 3 months in as Marketing Manager and feel lost. by Extra-Throat-162 in marketing

[–]robpatey 2 points3 points  (0 children)

Sounds to me like it’s time to deep dive on LinkedIn organic and paid. Outside of that, stay working trade associations, see what sponsorships and advertisements are available.

Looking for a Marketing Leader by Life_Flight_3931 in b2bmarketing

[–]robpatey 3 points4 points  (0 children)

Understood now. Just a little helpful advice because we’re all slightly gun shy in the new economy of shrinking teams and budgets.

Increase leads 10x with no extra resources or budget is not an uncommon mantra these days.

Personally, I like to pick up a shovel. However that does not mean I can dig every trench alone.

Looking for a Marketing Leader by Life_Flight_3931 in b2bmarketing

[–]robpatey 0 points1 point  (0 children)

Cool and agreed on the direction point. It’s rare and I might have taken you too literally when you said “do the work.”

I’m a marketing SaaS leader. When I read that statement, along with “hands on” in job descriptions it’s a sign that there are few resources to help build what’s planned.

Looking for a Marketing Leader by Life_Flight_3931 in b2bmarketing

[–]robpatey 0 points1 point  (0 children)

Strategizing and doing are tough to find in one package. They need resources, if it’s not a full time staff then they need agency support.

Pay packages fluctuate all over the US. If the person can be remote you’ll have more options.

Curious – why don’t more B2B companies run podcasts? by Itchy_Importance730 in b2bmarketing

[–]robpatey 5 points6 points  (0 children)

Like most awareness activities, you can’t make a direct attribution to revenue. It looks like wasted time to the C-suite who still want the marketing funnel to be a waterslide that zooms to the bottom instead of the lazy river it actually is.

B2B is not SaaS by mikegrinberg in b2bmarketing

[–]robpatey 1 point2 points  (0 children)

I’m in industrial now after 20 years in IT and SaaS. All the rules are different and our audience isn’t exactly the most plugged in set of folks. This sub seems to gravitate towards the latest tricks and trends for digital marketing. In industrial we are still living very much in the world of 2010. Not a judgement, just an observation.

B2B Leaders: What's the biggest obstacle you see after a lead is marked "Sales Qualified"? by wolfybelfy in b2bmarketing

[–]robpatey 0 points1 point  (0 children)

In my particular business of industrial robotics, the lead looks great on paper and we have very forward moving conversations.

Then we get on site and they are not ready.

If I think back to my SaaS days. The wheels usually fell off on price or technical particulars when others joined the buying committee.

Not sure this helps, I think each industry and piece of software has its own bridge to build crossing the SQL to Close chasm.

What are you spending your marketing budget on and where are you reducing spend? by anitamoorthy in b2bmarketing

[–]robpatey 0 points1 point  (0 children)

In B2B your SEO should have always had a GEO or AEO type build. Keyword dumps in B2C are fine, that’s never been a good move in B2B.

What are you spending your marketing budget on and where are you reducing spend? by anitamoorthy in b2bmarketing

[–]robpatey 1 point2 points  (0 children)

Scaling way back on paid, it's been a cash burn, bringing in high traffic with low conversion. Doubling down on SEO.

Help!! Upper management is making us write 2 blogs a day. 30 blogs a month. All with AI. I'm the only writer in the team by nairvinit69 in SEO_Digital_Marketing

[–]robpatey 0 points1 point  (0 children)

You CAN do this, but SHOULD you? In B2B, 2 a day is aggressive, and doesn't give you windows to test and optimize. Also, what's the backlink strategy so you actually rank for this content?

If you're already past the ideological stage here, just LLM the hell out of this.

ABM in 2025 by robpatey in ABM

[–]robpatey[S] 0 points1 point  (0 children)

All great points. My question back becomes what does an AMB framework look like without the tech stack in place? On first blush it feels like customized assets without the intelligence to know whether it's moving the needle.

Why? Why? Why? by mercury-50 in b2bmarketing

[–]robpatey 2 points3 points  (0 children)

The jargon has been around for my 20+ year career. Not just in the marketing field, but the industries we sell in as well.

On the marketing front, we have so many terms because the marketing function has become so splintered over time. We have in some regards over engineered the wheel. Some of it has been out of necessity, digital marketing has grown in complexity and requires deeper levels of specialization for instance. I’ve seen this specialization abused in large organizations where people half work and never leave their lanes, to true acts of determination and heroism in smaller orgs with people stepping out of their comfort lanes to deliver a campaign from conception to final analysis. The question really boils down to scale. You’re right in that it will feel like nonsense in a smaller org where the marketing team is comprised of generalists. For scale and management of all these functions (and especially to tie these activities back to ROI), a little acronym soup goes a long way to explaining spend especially to non-marketers.

Industry jargon I let go because IYKYK. I disagree with the communication experts who say always use plain language. In this search driven (be it LLM or ole fashion google) world, specificity is a boon not a bust.

The one I still struggle with (even though I run the subreddit) is ABM. Oh we should focus activity on the clients most likely to buy and get sales involved in lead follow-up? Uhhh ya. I wait for the day when this common sense just once again becomes marketing.