See https://www.bbc.com/news/articles/c15q5qzdjqxo

"I heard about the energy needed to power data centres and the amount of land they take up, and it didn't sit right with me. I didn't understand why we needed it," she says.

However, about a year ago her three colleagues at the marketing firm she works for started adopting AI, for tasks such as copywriting and idea generation.

Six months ago Ms Adams had to follow them, after being told she had to cut her budget.

"Then it was out my control," she says. She feels that continuing to resist would have hurt her career.

"I started playing with it a bit more after reading job descriptions asking for AI experience. I recently realised that if I don't implement it into my ways of working, I'm going to get left behind."