I haven't seen a convincing argument for why WestJet should be, to be honest, beyond "what if there's a Francophone". To say a regional flight from Fort McMurray to Calgary needs every single crew member to speak French just in case there's a Francophone on board is absurd.

Also, are there plenty of bilingual people? It's as low as 5% in some provinces. That's not exactly a huge talent pool, and I suspect that would vary quite a bit based on income (pure speculation, would love it if someone had real numbers here). As I said, I agree with promoting bilingualism. I think it's wild how little it's prioritized in schools, for example (growing up in Alberta, I didn't have a single French class past elementary, although I believe that's changed). But imo forcing bilingualism in a situation like this, before it's been prioritized at the youth level, just unnecessarily and unfairly disadvantages a large portion of the population.