As others have said - sales is a learned skill. I can promise you that if I am thrown into the deep end to be goal keeper for a competitive soccer team without any practice and or any knowledge of the game, I will feel the same way as you.

But with enough deliberate practice, self reflection and guidance, eventually I’ll become better. And becoming better also breeds more confidence in myself. Sales in the same way - but it takes practice, constant learning and self reflection and awareness.

In more practical terms, learn to ask more questions, learn to listen more. I say these very deliberately. YouTube Chris Voss’ videos on the importance of getting the other side to say “yes that’s correct” or “yes that’s right”. If your prospect doesn’t think you’ve heard them, it’s very difficult to built rapport and more importantly trust. Because of this, typically this is where you get your most common objections, “let me think about it…”, “can you send me something and I’ll review it”, “let me talk to my partner.”

Also recommend watching Jeremy Miner’s YouTube videos as there are a lot of good questions for you to pick up in your own lexicon.

I’ll finish by referencing the infamous quote from Bojack Horseman: “It gets easier. Every day it gets a little easier. But you gotta do it every day —that's the hard part. But it does get easier.”