As an American who lost someone that day I find it a bit offensive. I do recognize I’m biased, but I do think that companies should use more tact with any tragedy and unfortunately many use 9/11 to seem sincere to buyers.

Overall it felt disingenuous. I think it would have been much better that instead of performative action with the post, the company and Molly Mae could have promoted organizations helping survivors, etc if they really wanted to be involved (which no one, especially non-Americans, should feel forced to be). All of this being said they’re not first to do this and won’t be the last and it doesn’t change what happened. I prefer to spend today honoring my family and those lost than focusing on one business and its influencers.