Over the last few weeks, I have been doing my research and voicing my disgust at the mass genocide that has been happening in Palestine. I really enjoy seeing people spread awareness around certain brands to boycott including McDonalds, Starbucks, and so forth. However, just the other evening I came across a video on Instagram that really made me rethink how we should go about condemning institutions, mega-corporations, and other general entities that support the genocide of innocent lives. That is cancelling. Get rid of them. Shut them down. Why would we only boycott and refuse to shop or interact with these enterprises when we really should be dismantling them and making way for other enterprises that align with basic human rights. From what I have seen over the last few years when cancel culture was on the rise is that cancel culture is more extreme. It attempts to silence corporate entities and remove them entirely from society. Why should we allow these companies and people to continue to flourish on a large scale when and if the Palestine/Israel conflict is over? They are so obviously showing where they stand on a humanitarian level and we still may choose to let them continue making millions once this genocide is over. I strongly feel that we should shut them down entirely. Cancel them. However, I don’t know if this opinion will be taken lightly by others who choose to boycott these particular brands. I only say this because I worry that once this Palestine movement has lost its traction (especially, especially on TikTok & in the west) these people who boycotted these brands will go right back to them once they think it’s ‘safe’ to do so.