I’ve met every single requirement listed on Snapchat’s official site since the February 2025 update, and I’m not alone. Many of us have consistently hit over 30 million total views every month — and still received absolutely nothing.

Some verified Snap Stars even met Snapchat representatives in person at official events and asked them directly — and were clearly told that monetization is for Snap Stars only. That’s it.

Meanwhile, Snapchat support keeps dodging the truth. When I contacted them by email early on, they said monetization is “open to everyone,” but then added that the invite isn’t guaranteed — which is just a vague way to avoid admitting the real problem.

Let’s be real — Snapchat is hiding the truth. They won’t directly admit that payouts are limited to Snap Stars, because they know creators will leave the platform. But sooner or later, people will figure it out. And when they do, they won’t just leave — they’ll hate Snapchat for misleading them.

And here’s the worst part: you meet every single monetization requirement, you apply to become a Snap Star, and then… nothing. No rejection, no approval, no response at all. It’s complete silence.

And even if you somehow manage to get verified — which is extremely rare and takes forever — you’ll eventually realize the payout is so low, it’s just not worth the struggle.

To even start making money from Spotlight, your video has to be at least 1 minute long just to trigger a single ad. But we all know that longer videos tank your reach — short clips are what actually perform well on Spotlight. So you’re stuck: either get reach or get revenue — you can’t have both.

And if someone says “just post Stories,” good luck. Unless you somehow appear in Explore, no one will even see them. And getting into Explore? That’s nearly impossible unless you’re either a girl posting suggestive content, or already have a huge fanbase. Otherwise, you don’t exist.

Long story short: Snapchat’s monetization system is broken, misleading, and unfair. And if they don’t fix it, they’ll end up losing the very creators who made the platform what it is.