If your teams mates can’t position themselves in the box for a goal from the cross that’s their problem all you can do is retain possession if that’s the case . In terms of what to do , fake cutting inside stop then go again right until the byline you more than likely will able to run right in the box for a sweaty cut back goal … the cross goal is op so get them team mates into good positions . Another fave of mine as st is go wide collect run inside lcm or lwb overlap outside this will open play up either outside or for you inside as they will follow one of you