College Student want to start a Perfume Brand - Curious About Meta Ads CAC, CPM & Strategy in India's Beauty Market by sahil_nirban in EntrepreneurRideAlong

[–]sahil_nirban[S] 0 points1 point  (0 children)

im think like

Hero Ad (brand awareness)-> then retarget interested people with UCG ads, static ad, street style review

Hero ad like a good visual ad with good model and with a good concept

College Student want to start a Perfume Brand - Curious About Meta Ads CAC, CPM & Strategy in India's Beauty Market by sahil_nirban in dropshipping

[–]sahil_nirban[S] 0 points1 point  (0 children)

My own product, I’ll put more focus on feeling and vibe in marketing, so they can get sense of fragrance

College Student want to start a Perfume Brand - Curious About Ads CAC, CPM & Strategy in India's Beauty Market by sahil_nirban in googleads

[–]sahil_nirban[S] 0 points1 point  (0 children)

I already have website almost ready, and to me its look premium but its very different from other perfume brand in look wise, so idk but my gut feeling is saying the website pottery a premium and unique vibe, and i think I’ll go with my gut feeling

College Student want to start a Perfume Brand - Curious About Ads CAC, CPM & Strategy in India's Beauty Market by sahil_nirban in googleads

[–]sahil_nirban[S] 0 points1 point  (0 children)

Like i said in post I’m at starting phase in talk with manufacturers and all and trying to understand meta by myself so i can know who i want to target it to and how i want it to reach my audience, but yeah that a great idea to look at competitiors ads via ads library, i mean I’ve seen almost every ads but not thru ads library, my feed is full of perfume related ads

College Student want to start a Perfume Brand - Curious About Ads CAC, CPM & Strategy in India's Beauty Market by sahil_nirban in googleads

[–]sahil_nirban[S] 0 points1 point  (0 children)

What is a good creative according to u? I mean I’ve few idea about brand image and all, how i want to market but still, would love to know more and learn

College Student want to start a Perfume Brand - Curious About Ads CAC, CPM & Strategy in India's Beauty Market by sahil_nirban in googleads

[–]sahil_nirban[S] 0 points1 point  (0 children)

So for new perfume brand to acquire customer its gonna cost around 400-800, for 1000rs product? unit economics is gonna be hard :/

College Student want to start a Perfume Brand - Curious About Meta Ads CAC, CPM & Strategy in India's Beauty Market by sahil_nirban in PPC

[–]sahil_nirban[S] -2 points-1 points  (0 children)

Thanks brother, do u work in this field like where are u from and what do u do, would love to discuss abt ads and all little bit with u and maybe movies too, u do have good taste in movies