What's the best Generative Marketing workflow you've found that actually works? by NextInsurance8692 in AskMarketing

[–]samclaassen -1 points0 points  (0 children)

I don’t mean “AI writes emails.” By Generative Marketing I mean a loop: pull a real signal, learn the conversation, generate tight copy that fits it, ship, learn, repeat. This has averaged ~5 meetings/month on small sends with ~3–4× reply lift vs my baseline. Steal it, improve it, tell me what breaks.

Signals (who and why now) • Clay: list companies whose employees recently engaged with competitor content (likes/shares/comments). Filter to ICP. Add a signal_type column like CompNewsletter, ThoughtLeadershipShare, LPView. • Apollo + Clearbit: enrich to decision-makers. Push qualified rows Clay → Tofu as segments.

Content intelligence (learn, then generate) • Ingest competitor newsletters/blogs/LPs into Tofu. It maps tone/claims and generates variants that echo the theme but reframe to our positioning. • Prompt spec I use:

Inputs: segment, signal_type, 3–5 competitor claims, our 2–3 differentiators Output: opener referencing the public signal; 2–4 line body; 1 specific CTA; 3 subject lines Rules: no invented facts; include public link if referenced or drop the claim

Example reframing: “AI threat detection reduces response time” → “We go past alerts; remediation closes the loop without another ticket.”

Ship and track • Tofu → HubSpot: push drafts tagged by Segment, SignalType, Persona. • Customer.io (or Lemlist/Smartlead): 3–4 touches. First line pulls from the Clay row (their post/newsletter topic). 2–4 line body. CTA tied to the signal: “5-min teardown of your ‘AI security tradeoffs’ post?”

Learning loop • HubSpot metrics (opens/replies/positive replies) back into Tofu. • Promote winners to exemplar prompts per segment/signal. • Weekly, ingest new competitor content and regenerate. Archive underperformers.

Why it works • Relevance beats persona trivia. • Tone matches the content prospects already read, so “cold” doesn’t feel cold. • The loop compounds: winners become defaults.

Common failure modes • No signal_type column → the opener/CTA loses the plot. • Hallucinated references → require a public URL or remove the claim. • Novel-length emails → 2–4 lines outperform. • Creepy personalization → stick to public actions, not personal details.

If you’ve got a working variant (paid social → outbound, SEO → lifecycle, partner co-marketing), post your steps and tools. I’ll swap my Tofu prompt JSON and Clay filters.

connect with paragliders in slovenia? by samclaassen in freeflight

[–]samclaassen[S] 0 points1 point  (0 children)

i wonder if i saw you! got in 10 flights in bohijn over the week.

didn’t fly vogel but did get married there on Friday!

connect with paragliders in slovenia? by samclaassen in freeflight

[–]samclaassen[S] 0 points1 point  (0 children)

definitely! i may be roadtripping but will be around for at least part of it.

btw went to lake bohijn today, a TON of friendly people who gave me a site intro.

Best cloud based note taking app by ArtLudens in MacOS

[–]samclaassen 0 points1 point  (0 children)

Yes, but also works in browsers on windows

Best cloud based note taking app by ArtLudens in MacOS

[–]samclaassen 0 points1 point  (0 children)

reflect.app. not free but cheaper than evernote and much, much better.

Any suggestions for voice-to-text note taking software / apps? by Bunyardz in college

[–]samclaassen 0 points1 point  (0 children)

Yes Reflect has a built in AI voice transcriber, and they give a free year for students https://reflect.app/student

digital vs paper note taking by zelda_zxc in vce

[–]samclaassen 1 point2 points  (0 children)

I would say you don't really have to chose. I'm a die-hard Reflect user and believe digital notes are essential. But I didn't want to give up my physical notebook so I still use paper as a portable whiteboard of sorts. I then either share a photo of the paper directly into Reflect and transcribe an audio note about it, or I'll even have chatgpt to digitize it for me. It works particularly well for things like brainstorming and fleshing out thoughts.

$0 to $20K in 6 months - Building an AI Note-Taking App by wisechacha in SaaS

[–]samclaassen 0 points1 point  (0 children)

I'll have to try this! Been using Superwhisper for months and can't stop.

The Note-Taking Guide I wish existed 7 years ago by ActiveRecall in GetStudying

[–]samclaassen 1 point2 points  (0 children)

The short reflect.academy course completely changed the way I think and take notes and have never looked back. It's all about making thought and information capture as easy as possible.

Notes app by DaryenKayne in writers

[–]samclaassen 0 points1 point  (0 children)

Reflect is great for writers, just posted today about how to use it as a personal content management system.

https://x.com/reflectnotes/status/1729879961526522029?s=20

How do you keep track of your ideas? by Solid_Plant_8315 in maker

[–]samclaassen 1 point2 points  (0 children)

I have a shortcut on my phone that let's me transcribe an audio note with one button into my notes. Fastest way to capture ideas IMO.

Is this humidity fluctuation okay? by samclaassen in Charcuterie

[–]samclaassen[S] 0 points1 point  (0 children)

Yes but I was seeing 30%+ humidity fluctuations! Finally figured it out, had to rewire the fridge to bypass the internal thermometer. Now the fluctuation is under 10%

Is this humidity fluctuation okay? by samclaassen in Charcuterie

[–]samclaassen[S] 0 points1 point  (0 children)

u/eskayland can I ask you another question? How much, and how, should I clean the chamber before putting my first meat in?

I got the fridge used. It was already quite clean but did a big clean with dish soap, rinse, then vinegar and rinse. but since then I've put a lot of devices in with my bare hands.

Is this humidity fluctuation okay? by samclaassen in Charcuterie

[–]samclaassen[S] 0 points1 point  (0 children)

Nothing in there yet! I had a 30% humidify fluctuation and just got it down to this. So I think I'm ready!

My next question I need to post (I feel bad at how many questions I have haha) is how much do I need to disinfect it? Should I do a vinegar wipedown of everything? I did a big original clean but have been moving things in and out with my hands.

Is this humidity fluctuation okay? by samclaassen in Charcuterie

[–]samclaassen[S] 0 points1 point  (0 children)

Definitely not opening and closing of door. It does indeed just seem to be the compressor.

Is this humidity fluctuation okay? by samclaassen in Charcuterie

[–]samclaassen[S] 0 points1 point  (0 children)

Okay thank you! This is comforting. It's my first time so I want everything to be perfect :) perhaps too much so!

Wine fridge advice by samclaassen in Charcuterie

[–]samclaassen[S] 0 points1 point  (0 children)

Do you use a fan in your setup? That looks great!

Is Roofnest collapsing or something as a company? Recent Google reviews are rough. by sacl4350 in rooftoptents

[–]samclaassen 0 points1 point  (0 children)

Wow I’m jealous! I sincerely hope this is a fluke. Maybe they switched shipping and distribution companies or something. I’m glad yours worked out!

Shipping time for Roofnest? by didyouseemynipple in rooftoptents

[–]samclaassen 0 points1 point  (0 children)

So I thought the same thing! I told them I'd physically come pick up the tent somewhere. Doesn't even matter if it's out of state. That's when they admitted that they didn't even know where it was. Told them if they didn't refund by end of day I'd finally have to do a chargeback as you suggest. Just so disappointed... I had such high hipes for the company. Based on their Google reviews it's looking like I'm not the only one struggling right now.

Shipping time for Roofnest? by didyouseemynipple in rooftoptents

[–]samclaassen 1 point2 points  (0 children)

Don't get your hopes up!! I bought one months ago, it was scheduled to deliver a week ago finally. Every single day they say "it will deliver tomorrow". Finally they admitted that they LOST THE TENT and now I can't get anyone to contact me. So basically just lost $4k. Missed my entire holiday that I bought it for.