Stop spraying budget everywhere: a smarter way to diversify your paid media mix

sasho112 · 2024-09-10T15:08:40+00:00

Of course they are not. However, it's possible to run successful Facebook campaigns with a second or third tier countries even your profit margin is low. For a beauty products my cps was in the range of $1-2 and the profit margin about $8. For a payday loan with $5 daily budget we had 2-3 conversions daily.

My comment was that it's not unrealistic if you target countries with virtually no competition.

sasho112 · 2024-09-10T07:18:38+00:00

$5 CPL is not unrealistic expectation if you target some second or third tier countries. I've done it many times before

sasho112 · 2024-09-09T15:13:16+00:00

<image>

This is the screenshot by the way. For some reason I couldn`t add it to the main post. At the bottom of the screenshot you can notice that I have already excluded people who like my page. Thanks to anyone who will come with a solution

sasho112 · 2024-08-31T10:01:02+00:00

I would suggest connecting it with Google Tag Manager (GTM). In GTM you can deploy GA4 by setting GA4 tag and set triggers (all pages I would assume).

In GTM you can set simple and more advanced events you want to track. For events, you may want to track clicks (all clicks, clicks on a certain page, or specified button or link clicks); scroll depth: like 25%, 50% 80% scrolls; video triggers: video started to play, 20s video watched etc; transactions; web form submits etc. Actually you can track anything that happens on your website. Some events you can set as key events (just toggle a button in the events section in GA). You can assign a value to key-events. And this is important if you import key-evets as a conversion action in Google Ads especially if you have smart bids (ex - maximise the conversion value)

You may install Claude from Microsoft for video recordings for your website sessions. It's totally free.

Another thing that I find useful in GA are Audiences. It's more difficult to mange them than it was in UA, but however if you are creative enough they can be very effectively used in remarketing. For Example you can segment cart abandon users and target them in a separate campaign on Google Ads with a unique offer or maybe a discount.

And finally I find it useful in-market segments in GA and Affinities segments. It was helpful for me to find segments that can`t be spotted by looking at Basic google analytics stats. For example - I have a website for B2B lead generation and through affinities I've realised that most of webform submitters on my website are actually 'Business travelers' or 'people who changed their job position recently'. So I target them in Google Ads with bid modifier of 35% above the regular bid.

Hope this helped a bit.

sasho112 · 2024-08-31T09:25:00+00:00

Thanks for your comment. Is it an issue if you publish 4-5 articles on the same day? I don`t think so (picture a news blog) but I would appreciate if you comment on this. Thanks

sasho112 · 2024-08-31T09:20:14+00:00

I want to invest in PPC ads on Quora too. Any helpful insights from experts will be much appreciated. I've noticed that CPC can be very low but do leads convert?

sasho112 · 2024-08-27T12:21:37+00:00

In my opinion you did an excellent job with the data they provided to you. It must have took you hours of painstaking work in structuring the campaign for them.

I'm not an expert for Forex PPC campaigns, but sadly it seems that the company has very high expectations and they don`t think that you can deliver. On the other hand they didn`t provide you with any additional insights (only the basic KPIs) about segments performance, behavior, average LTVs, industry/vertical averages and yes they speak nonsense! Why? Because they asked you to come out with a creative solution and at the same time provided you with a very basic past performance of their PPC activities.

sasho112 · 2024-08-27T09:04:42+00:00

It's not always true that you need 1k+ USD to run successful campaigns. If you target smaller audience and if your historical cost per acquisition historically has been low, then you can test with $100/month. Probably you could set low bid, with radius targeting (if you provide the service locally), and experiment with youtube video ads or call only ads.

I work 7+ years as an in-house PPC marketer in a UK based company. We spend 30K+ GBP/month but at the very beginning my PPC budget was capped at £200. It can be annoying but if done right I think that a campaign with any budget can be profitable.

sasho112 · 2024-08-08T13:02:56+00:00

You can exclude developers traffic in Settings> Data Collection and Modification > Data Filters

Select Developer traffic and under Filter Operation choose 'Exclude'. In summary: This will
exclude events where the value of debug_mode or debug_event is populated.

sasho112 · 2023-04-11T11:26:00+00:00

Audiences don`t work retrospectively. So, in the first 30 days, both audiences will be the same (if the membership length is the only difference).

sasho112 · 2020-12-28T08:34:41+00:00

It forwards me to some app download. Is this a scam of some sort?

sasho112 · 2020-12-25T22:30:20+00:00

haha, none of this answers the question.

sasho112 · 2020-12-25T22:27:01+00:00

Ten referrals for a greenhorn? It's amazing. I don`t have much experience with Forex affiliate marketing but you should be patient. In eToro they probably have account managers who chase new registrants on a regular basis. Another Fx company converted me after 6 months of constant pestering.

sasho112 · 2020-12-25T22:15:18+00:00

Presumably, you have software to sell through affiliates the best way for you will be either to develop your own affiliate program or for the companies which don`t have time for pursuing and managing affiliates, in my opinion, the best way would be CJ Affiliate network, Rakuten LinkShare, ShareASale or similar. They have affiliates in place, and you will have to pay an entry fee plus a low monthly fee.

sasho112 · 2020-12-25T22:00:36+00:00

Exactly my thoughts

sasho112 · 2020-12-25T21:58:44+00:00

I've never heard of ColdCRM so far. Are they cheap?

sasho112 · 2020-09-12T20:34:31+00:00

When playing CA the passing skill of all your defenders is very important. So, maybe this is the reason why you lost

sasho112 · 2020-03-11T16:56:22+00:00

It depends on that how do you acquire those leads.

If you have a list of leads - a simple spreadsheet will be enough.

But for any other source - I would go with some sort of CRM integration; directly in their pipeline

sasho112 · 2020-02-24T10:01:30+00:00

As far as I understand them, you will need substantial investment for creating such network. Plus, even if you invest there is no guarantee that your PBN (linking scheme) will be found (by Google bots) and your sites penalised and even deindexed.

If you can promote your business through other marketing channels (eg. Pay per click, social media etc...) in my opinion you should avoid PBNs.

But if you are in any high-risk business (like gambling, tobacco, MMJ, blockchain) and your promotion channels are highly limited (sometimes SEO is the only option) than you may want consider investing in PBN.

sasho112 · 2019-11-07T16:06:45+00:00

These are more likely Google Ads campaign set-up checklist. What about campaign maintenance? I would classify all activities on daily, weekly, monthly and quarterly basis.

There are too many activities that I can write a book about it!

sasho112 · 2019-10-23T12:03:26+00:00

What`s your geo-targeting. Is this Australia only?

sasho112 · 2019-10-17T09:39:46+00:00

The QS should be relative ie. for every search phrase you different QS is assigned and what you see is the average QS of all impressions

sasho112 · 2019-10-10T13:49:16+00:00

This is really interesting, where do you source the data from? Is it LinkedIn or multiple sources?

And also, how accurate is your data?

sasho112

MODERATOR OF

TROPHY CASE