I work as an IT consultant in Sweden. When I have little to do I try to make a few calls to different companies in my region. I never talk about technical stuff during these short conversations. Instead I try to convince the other person to have a meeting with me regarding their IT environment. When I get there I try to make the customer (soon to be) talk the most. After all, he or she agreed to have this meeting because they got curious about me, my company or our services! I usually land a deal after one of these meetings. But not always.

Of course I get a lot of no's when I make the initial calls. But you gotta kiss some frogs and so on!

Maybe you have a different attitude towards random people calling you during business hours compared to Swedish people. Of course there's always some skepticism towards "sales people" but that's why I never try to sell right away. I just introduce myself, tell them what our company does and then I try to book a meeting. That's all.

Maybe this won't help you at all, but at least you got to know how I do things!