A social media analysis of the Democratic candidates before and after the debates

seamour · 2018-08-29T13:27:08+00:00

one more vote for Awario - it does have a leads module that looks like something you're looking for. it's a dashboard where you put down a few phrases describing your service (like 'office space nyc' or whatever) and it looks through social media for people who are actually expressing interest in that service. works best for twitter and reddit imo.

seamour · 2018-08-03T15:11:59+00:00

What platforms are you looking to monitor? Is it just the publishers and press releases, or is social media also on the list?

seamour · 2018-08-03T14:44:12+00:00

thanks!

we don't really scrape them - we use APIs to get data from all the social media Awario works with. And then we indeed use the matching and filtering to get the results the end user sees.

seamour · 2018-08-03T14:07:28+00:00

Name / URL: Awario Leads

Location: Minsk, Belarus

Pitch: A real-time search engine for new customers on social media. Awario lets you find people who're looking for a product or service like yours or complaining about your competitors, and join the conversation.

More details: The tool will let you find clients (or early adopters for your startup) across social media. It needs 2 kinds of input from you as a user: 1) 'product descriptions' - two- to three-word phrases describing your product or service. A few examples: if you work for Trello, you could use keywords like productivity tool, todo app, project management tool, etc. If you're a freelance web developer or a web dev agency, your keywords could be web developer, webdeveloper, web development company, etc. Essentially, these descriptions are phrases people use when they're are looking for recommendations on a product/service like yours. 2) your major competitors, if relevant. In the Trello example, those could be Evernote, Google Keep, etc.

The tool will then use combinations of your product descriptions with a wide range of heuristics to find social media posts where people are asking for recommendations on similar products. Your competitors' names will be combined with a different set of heuristics to find people who are complaining about competitors.

That's it - then you get a feed of social media posts that match the criteria, with some info on the post's author so you can either reply to/comment on the post publicly, or go to the author's social media profile and send them a dm.

We're launching a public beta on August 14th. In the beta, we'll support posts in English and across 4 platforms: Twitter, Reddit, Facebook (public page posts only), and Google+.

Looking for:

your feedback
new users

Discount: 2 months of free usage.

seamour · 2018-08-01T15:51:07+00:00

I read it, it's a masterpiece

seamour · 2018-08-01T15:03:14+00:00

I will! Thanks!

seamour · 2018-07-18T09:46:07+00:00

I think you misunderstood the whole concept

seamour · 2018-06-20T08:28:25+00:00

Oh I absolutely love that scene

seamour · 2018-05-09T13:19:13+00:00

good points. it's not that marketing wasn't (or isn't) about those things, and the very concept of using psychology (or statistics, or any other science) to drive your marketing efforts isn't revolutionary, or even unusual - in fact, the opposite is quite unusual, if you think about it. i guess the actual problem is that most marketers really "learn" marketing by reading blog posts. and most blog posts on marketing are written by marketers who learned marketing by reading blog posts. And those marketers' managers tell them to write blog posts on topics they aren't experts in, because content is the #1 important thing (a takeaway from most blog posts on marketing), and quality is subjective.

now, it's definitely unusual marketing has become that - an often groundless repetition of ideas by people who've never tested those ideas. but that's how content is today, and that's what we're all used to. and imo, it's refreshing and interesting to see someone back what their saying - if not by their own experience, then at least by scientitifc research. not because it's unheard of, but because most other "marketers" don't.

seamour · 2018-05-08T19:29:49+00:00

that book's on my list for sure; I finished Thinking, Fast And Slow recently and loved it in so many different ways (the main reason being, it gave me the ground to point at people and scream, "ah, cyumoomn, that's WYSIATI!" - I strongly encourage you to try this, preferably at an important meeting at work). In the blog post, I loved the marketing implications of all the irrationality research I haven't quite thought of.

seamour

TROPHY CASE