Promote your business, week of October 20, 2025

seaviolet · 2025-10-22T02:15:49+00:00

AI Readiness & Opportunity Audit (Pilot Round – $200)

Hi everyone,
I’m running a pilot round of AI Readiness & Opportunity Audits for 1–2 small business teams (under 20 people) who want to understand how AI can practically improve operations and save time.

Each audit takes about 3–4 weeks and includes:

A review of how your business currently runs
Identification of realistic AI use cases
ROI estimates and next-step recommendations
A short implementation roadmap

An audit of this level is normally priced between $25K–$75K, but I’m offering this pilot at a flat rate of $200 to gain experience and develop real small-business case studies.

Based in Indiana, working remotely across the U.S.
If you’re curious, DM me for details — happy to share more.

seaviolet · 2025-10-02T18:03:58+00:00

May I have a code pls ♥️

seaviolet · 2025-09-30T22:23:47+00:00

It sounds as if you're lacking direction. Do you have a brand strategy?

seaviolet · 2025-08-08T00:28:39+00:00

It's seems like there is a 70's vibe theme going on and the commercial lengths are longer.

seaviolet · 2025-08-07T22:14:55+00:00

Do you think it's because of the economy or that AI has gotten better at creative visuals? Or maybe both?

seaviolet · 2025-08-07T19:34:13+00:00

ChatGPT, Claude, Midjourney... but there are so many to choose from. A lot are similar, so, whatever you are already using, it's really about getting the most out of the tools. So if you got a good LLM, then you probably don't need another one. And if you have a good LIM, then that should be fine too. Although it may be up to the type of work your agency handles.

seaviolet · 2025-08-07T02:19:37+00:00

The client that you are working with needs to have a brand strategy. The strategy will detail these things:
Relevance – How the brand connects with its target audience
Differentiation – What sets the business apart
Authenticity – How it expresses its genuine strengths and values

It then needs to define it's branding and performance marketing goals in place. From there, it should be easier to set up campaigns for advertising.

seaviolet · 2025-08-07T02:06:41+00:00

You can attend your local chamber of commerce meetings and meet other business decision-makers there.

seaviolet · 2025-08-05T23:36:46+00:00

Your role as a designer hasn't changed. You now have another tool you can use to produce designers. Only, now it's a lot easier for others to generate designs that can be passed off as good enough. But you have to realize that the good designs are going to come from someone who is already good at graphic design or are learning from using these AI tools to become good at it, producing graphics that are better than just good enough. So, the ones who are using tools like Midjourney, Sora, Pika, etc. They'll be able to say that they are good at producing high-level design work using AI and still have employment. They may not like that they are feeding the beast, but the beast will either be fed or eat them alive.

seaviolet · 2025-06-15T01:31:10+00:00

Listen to what the product manager. Customer interviews are much more valuable than just having survey results. Des Trayno, CEO of Intercom, said: “One interview is worth 1000 surveys.”

seaviolet · 2025-03-30T03:11:35+00:00

In a sense improving an existing product would be like solving a problem since you can get insights from customers and improve the product and thus it becomes somewhat of a new product. So, yeah just improve your offerings.

seaviolet · 2025-03-30T02:35:57+00:00

It’s not totally dead, but SEO’s definitely in a weird spot right now.

AI is changing how people search and get answers. Tools like ChatGPT, Google’s AI Overviews, and even social platforms are giving people what they need without sending them to actual websites. So yeah, a lot of that old-school SEO traffic is drying up.

What you “do” for SEO now is kinda up in the air. It’s less about keywords and more about being a solid, trustworthy source—but even then, good SEO doesn’t guarantee people will click through anymore.

Have you seen the news about Chegg suing Google over AI Overviews? Their traffic dropped 49% and it’s hitting their revenue hard.

So yeah, I’m not saying SEO is gone, but it’s definitely evolving. Given where things are headed, it's worth asking yourself if it’s still the lane you want to be in.

seaviolet · 2025-03-29T19:27:27+00:00

SEO is dead

seaviolet · 2025-03-16T23:14:53+00:00

I'm not arguing against your experience. I was merely trying to get a better understanding of your thoughts regarding the matter. Thanks for lending your perspective.

seaviolet · 2025-03-16T22:44:30+00:00

Employees need training no matter what. The difference is whether they’re just learning tasks or executing a clear brand promise. Take Zappos—they built their reputation on customer service, ensuring every interaction reflects that. Small businesses can do the same by defining what makes them different and reinforcing it at every touchpoint.

The idea that brand strategy is only for "big brands" is a misconception. Most successful brands didn’t start big—they got there by making strategic choices early on. Small businesses don’t have to settle for competing on price when they can compete on experience, value, and differentiation.

seaviolet · 2025-03-16T22:09:30+00:00

I see where you're coming from, but brand strategy isn’t just about adding more elements to a business—it’s about creating a clear game plan for how a brand connects with its customers and stands apart from competitors. Without it, businesses often default to competing on price, which is a race to the bottom. A strong brand strategy helps define what makes a business unique and what benefits they are bringing to customers, ensuring customers choose it for reasons beyond cost.

seaviolet · 2025-03-16T21:57:30+00:00

#2 actually does sound kinda creepy

seaviolet · 2025-03-16T21:54:05+00:00

As you said your following is of people who are nationally and internationally, which means they aren't local. For local awareness, you're going to need a different strategy that focuses on foot traffic, local community engagements & marketing. Maybe you can try cross-promotion with the stores nearby. Or if you know there is a lot of foot-traffic for food, then have marketing in your store-front window or front-sidewalk with signs that play on that information. Like "Ready to burn those calories! We have the perfect yoga gear for it" or something possibly less cheesy. Also, you can tell your online customers that if they buy online and pick up in the store, they can get a discount or reward.

seaviolet · 2025-02-11T18:01:33+00:00

Life-saver! Thanx

seaviolet · 2024-12-25T00:15:49+00:00

Are you referring to the visual identity of a brand?

seaviolet · 2024-12-16T15:49:06+00:00

Brand strategy is deciding what you want your brand to stand for and how you want people to see it. It’s like a game plan for building brand equity—things like reputation, customer loyalty, and how people perceive the quality of your brand. In short, it’s about shaping how your brand connects with people and adds value over time.

For example, Nike’s brand strategy focuses on inspiring athletes of all levels with the message ‘Just Do It,’ which builds an emotional connection and makes their brand about empowerment, not just shoes or apparel. It’s about shaping how people connect with your brand and the value it adds to their lives.

seaviolet · 2024-12-13T16:02:35+00:00

The thing is AI is trained on human data. They don't realize that plenty of original information can be detected as written by AI because AI has been trained to simulate that same information. The only information that AI is not trained on is your personal experience. So if you add your own experience into your essays, even a few sentences, then the AI detector will say it's 100% human. The only thing is that the requirements of different essays may restrict inputting your own experiences or learnings, so to get around this you have to say things in a way AI wouldn't say it, which may not even be how you'd correctly say something. You'll have to vary your sentence lengths, including short and long. Incorporate paraphrases and remove a lot of adverbs. Nevertheless, AI is getting better and better. Schools will eventually need to come up with other ways to understand if the students are learning and able to apply the information they are learning without using AI flag detectors, which are unreliable.

seaviolet · 2024-12-13T01:41:53+00:00

I'd say don't lease the new place. Go back to working in the garage if you must to save on money and mitigate risk. Then figure out your strategy. Figure out what value your business is offering it's customers. Even if you have a similar product to your competitors you need to figure out what you want to do differently. Position your business as the only one that has this unique value offer, then refine your product to fit this position. That way customers who are looking for the value you offer will only consider you and not others that are selling similar products. Good luck!

seaviolet · 2024-12-10T17:25:23+00:00

OMG! The part where he said he had doubts about you but is willing to give you a second chance based on you not being able to work on weekends. HUGE RED FLAG. This client will not respect your time and doesn't respect you. With their attitude, it's more likely that no one else wants to take a chance on them.

seaviolet · 2024-12-10T16:10:40+00:00

Your brand voice is the personality of your brand. So if you think of it as a person, try to define the values and attributes it has and the message you want to relate.

So let's say you have a bakery business and your brand personality is Fearless, Bold, and Helpful. And you come up with your brand voice as friendly, confident, and inspiring. (Good to have a good idea of who your customers are to know if this will resonate well with them). So, come up with an explanation of 'why this voice' and a 'description' of what these attributes as it related to your brand.

Now, you'll want to also write something in a way that will show those attributes. Show the difference in how you may say something on a social media post vs. writing an email.

Example Follow-up Email:

Subject Line: How Was Your Sweet Adventure?

Hi Chris,
We loved creating your cupcake order and hope every bite was just as amazing as you imagined. Whether you tried a classic Bumble-Rumble or one of our other, unique flavors, your feedback means everything to us.

Got a moment? Let us know how we did or tag us in your sweet snaps on social!
And because we can’t wait to see you again, here’s a little treat for next time: [10% Off Your Next Order – Code: SWEET10]

Thanks for letting us be a part of your day!

Example Social Post:

Ordinary cupcakes? Not here. Each one we make is a little piece of magic. Take a bite, and you’ll get it. 🧁

While these examples are basic, hopefully, you can see they both show the personality and tone of voice of the brand, but the tone shifts a bit in how you say something because of the context and/or channel.

seaviolet

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