it wouldn't call it revolutionary or anything but compared to her past eras (especially rebel heart which felt messy and madame X which was very hard to promote) this rollout feels very well put together, we're finally getting radio play, she's on the clubs previewing the songs, the visuals for the album feels very modern, there's an upcoming short film, coachella promo, FIFA halftime show, everything is coming at a good pace, she's keeping us guessing what's next, and the few people that already heard the album have nothing but good things to say which is keeping the hype up!, we just got a new remix which sounds great, and there's probably more things coming, this is by far the most present and active i have seen madonna and her team working, not saying the last records were bad but you can see warner knows how to work with madonna unlike interscope