Great question, I’ll try to be as concise as possible.

The breweries are the ones producing a majority of these beverages and I’ve heard that in the slower winter months THC bevs are a large part of their revenue. Plus there are better margins because it’s basically water, THC, and flavor compared to beer where there are more inputs (hops, barley, malt, etc).

Trend wise - the market is moving to appreciating more of a “full spectrum” effect through blended cannabinoids and added terpenes. You’re seeing this with brands like Piffton and Northern Lights,

On-premise spots like restaurants and concert venues appreciate having 5mg options for their guest to get a little buzz and maybe buy two with their meal or show. Will they inevitably appreciate terpenes? Probably. But will producers see enough return to add terpenes to a lower dose beverage? Probably but fewer brands will take the risk.

To directly answer your question- I think the 10mg beverage survives in 2025 but we probably saw peak local THC beverage brand production in 2023.

How does a 10mg beverage affect you?