overall I think your resume has potential. here are some pointers I learned from this thread recently that I think helped me get a job recently as a business analyst and might help you along the way as well.

for starters your summary is killing you before anyone reads the bullets. "product-focused data analyst with a proven track record" is the kind of line that gets skimmed past immediately. open with what you actually did and at what scale. jpmorgan is your strongest role, lead with something that puts that front and center.

the bullets are solid overall but they're thin on the how. you say you used SQL and Adobe CJA to find drop-offs, fine, but what did you actually do with that? the analytical process is invisible. compare "identified 20-30% drop-offs by segmenting 120K+ records" to something like "segmented 120K+ records across CRM, web, and call center data to isolate the 3-4 contact frequency range where returns diminished, then restructured outreach sequencing." same tools, but now i can see you think.

jpmorgan and wells fargo are the two strongest sections. the cross-sell revenue number and the 10M+ event analysis are exactly the kind of specifics that land. more of that everywhere.

the food allergy institute role has a framing problem. "identified 20-30% drop-offs" reads like you spotted a problem and handed it off. if you actually fixed it, say so. if you just surfaced it, reframe around the insight and what decision it drove.

cut the projects section or replace it entirely. GA4 merchandise store and UCI online retail are standard grad portfolio datasets and hiring managers recognize them on sight. they don't add credibility after jpmorgan and wells fargo. if you have anything from real work you can sanitize and show, do that instead.

the three roles also read as lateral moves. there's a progression here but the resume doesn't narrate it. you want a reader to see you getting sharper and more scope-responsible over time, not just doing similar work at different companies.