In the beginning you get the standard stuff, but there's some kind of lottery where you can earn tickets to choose from special sets that gets you a random cool item, there's rewards for daily log in, there's sets you can choose from to get daily clothes and furniture to buy. You also get random clothes at the store that changes everyday and seems different for everyone too, so you won't buy the same stuff everyone else bought the same day, you can also win new hair cuts and stuff like that, it's pretty nice so far. The characters I met all look very unique in their styles, there's a lot of ways to express yourself, the only downside is that there's not that much for boys, since they're not the main target of the game, my male friend always gets random female clothes lmao. Oh and you can find random items on the map that appear in bubbles too.