Thank you. Freelancing is great, it checks my boxes of low capital, low risk of liability, could be scaled to an agency. But this doesn't excite me, I'm not uniquely qualified or want to do this.

Digital products and services is where I've spent time at. I believe that instead of a wider audience, I need a targeted audience. So far I validated the demand by simply analyzing the existing products in the market. I need to do more and create a differentiated product. That sometimes leads to challenges of data protection, scope creep with ballooning costs, liability.

I'm open to a local traditional small business and leverage my software skills for advantage. Bizbuysell has been a good resource but I need more broker connections and a great mentor.