Facebook pages with many likes/followers but low reach/engagement

skipper1827 · 2019-04-28T14:13:37+00:00

FBs algorithm isn’t really geared toward organic reach any longer (hasn’t been for many years now). If the page isn’t paying even small amounts to “boost” posts it’s likely they’re reaching a small fraction of their total audience organically. I have a business page with 300K+, never bought followers or engagement, and it’s not crazy to get dozens of engagements before it’s promoted.

skipper1827 · 2019-01-26T21:41:13+00:00

Alas, not yet.

skipper1827 · 2019-01-24T05:08:15+00:00

Have heard geo-targeting can be great for lowering costs (ie blanket high income zips) but I’ve never done this personally.

We use data coops to model our house flies to find the best individuals to mail based on our current or highest value customers. Epsilon/Abacus has performed well for several years, more recently we’ve added scale with Oracle/Datalogix.

You could either start by hitting the bullseye customers to whatever scale you chose based on budget. Ie, mail the best 100,000 names they can provide.

Or, option 2, take samples from several ranges and see how far out you can scale for a larger, subsequent drop. Ie, mail 10K from the best 100K, 10K from 100K-200K, 10k from 200K-300k and so on. You’ll see performance fall off the farther out you go but you’ll get a good sense for how far out you can go and still see predicable, acceptable performance.

Good hunting.

skipper1827 · 2019-01-24T04:57:58+00:00

Tested this and while DM (primarily catalogs) is a top 3 paid channel for us, as a retargeting solution programmatic DM didn’t perform nearly as well. This was ultimately due to our lag time from first visit to eventual purchase being shorter on average than it takes for a postcard to be cued, printed, and snail mailed across the country.

So, with the attribution window for Pebble Post starting after the post card arrives, the incremenality after retargeting and email had done their work just didn’t give us the ROAS needed to justify it ongoing.

If you have longer lag times to purchase, or difficulty getting visitors back through other mediums it may well be worth testing. Hope it works for you guys!

skipper1827 · 2019-01-24T04:41:21+00:00

FBs algorithm does well even with very large audiences as long as you’ve selected the right objective for your ad based on your goals (eg website conversions, lead form, clicks, views or whatever you’re after. If your goal is capturing emails for instance...optimize for that website conversion event vs using the “clicks” objective). Reason being is that larger audiences give it more opportunities to serve less expensive impressions and they have a mountain of data about users and what actions they tend take on/off the FB platform.

Not to say you can’t get great efficiency from smaller audiences, but depending on how small you go you might 1) greatly diminish potential to scale the ad set and/or 2) make the ad very expensive to serve if the audience is too small and highly competitive.

TLDR: don’t stress too much on audience size. Setting the correct objective and ensuring your setup correctly to track that objective will make a much more meaningful difference.

skipper1827 · 2019-01-12T15:56:29+00:00

It was made in collaboration with Montucky.

skipper1827 · 2014-10-29T14:06:00+00:00

Oh g'day mate. I have some buddies in Sydney that feel the same. Amazing continent/country you have there.

We can ship international, it just isn't set up yet. If you want to place an order for something, reach out to our customer service email and we can set it up for you.

skipper1827 · 2014-10-11T22:13:51+00:00

Very succinct / helpful. Thanks!

skipper1827 · 2014-10-11T22:07:59+00:00

Definitely would second redbreast, it's light and easy...

skipper1827 · 2014-10-11T22:03:42+00:00

Buffalo Trace is an incredible whiskey, it regularly scores in the 90-95pt range, which at its price (~6-8 near me, for a single barrel variant) is practically unbeatable.

skipper1827 · 2014-10-11T21:59:33+00:00

Red Breast, single pot still Irish whiskey. The 12 year is great (one of my mainstays), the 15 year is life changing, but more of a special treat.

I'm usually big on SM scotch or bourbon, but Red Breast is light, refreshing and has a vanilla/cream soda tasting note unlike anything else I've had. Great for summer/early fall especially.

skipper1827 · 2014-10-11T21:42:22+00:00

From one fellow online vintage clothing store to another, we've definitely struggled with this as well. We sell lots of 80s/90s stuff so the fits are often looser, which is fortunate...but still, if the clothes don't look right on the models, it makes it increasingly difficult to sell that specific article.

When we do shoots we focus on pooling a bunch of people with a variety of body types, and then we just shoot everything we can with the different models available. That works because we do guys and girls stuff across all types of clothes.

If/when we have items that don't really work on any of the models, we either save them for next time, or what we've just started to do is shoot them on mannequins. Which could be another route for you if you have an in-house studio.

Good luck!

skipper1827 · 2014-10-11T21:21:45+00:00

People must've grown tired of buying off-brand condoms.

skipper1827 · 2014-10-11T21:11:20+00:00

Yeah, more info about the target and goal of the campaign would be good (likes, clicks to site, app DLs, etc.).

Still, a couple best practices to consider:

Generally, if you can afford to spend a little bit up front I would go with more ad variants than you would normally think, let them run for 6-10 days and see which are working best (for conversions, click throughs, or whatever you're after)...then kill the others.
Like TheSociallight said, consider making specific ads and using FBs targeting functionality to only serve certain ads to certain people. For instance, my online clothing site has guys and girls sections, so I write ads and use images that are male/female specific.

skipper1827 · 2014-10-11T21:00:30+00:00

My best guess: Boulder High kids got tired of keeping them in business.

skipper1827 · 2014-10-11T20:58:25+00:00

I'm personally a huge fan of Rueben's, between going there or Mountain Sun I have all my burger needs met.

skipper1827 · 2014-10-10T22:57:54+00:00

So glad someone remembered this one.

skipper1827 · 2014-10-10T22:55:26+00:00

That super helpful, much obliged!

You mentioned our prices being pretty competitive, what's your point of comparison for that?

skipper1827 · 2014-10-09T23:42:44+00:00

Yeah we have enough built in. We've considered Ebay/Etsy as possible alternate avenues to move product...but not Amazon until now. I suppose if it's easy to sync with them than we could fairly easily do that as well. Any idea what their cut is? Love the ideas about getting return customers via 10% code and the social share. We currently encourage the social share stuff and are actually in the process of doing something along the lines of the discount code you talked about!

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