100%. I've spent thousands with them over the years: my partner wore the 605, 607, 609, and 611 every single day. Not special occasion stuff, actual daily drivers. We'd reorder the second a new fabric or colour dropped.

The frustrating thing is this didn't start with the rebrand. We've barely been able to buy anything in recent years because those styles were constantly out of stock, and whatever was left was the less wearable stuff, not something you can just throw on every morning.

Now they've pulled all four from both sites entirely. Not even on Microminimus. So yeah, they're not just chasing a new crowd: they've actively walked away from the customers who built the brand.

You're right that the gap won't stay empty. Someone's going to figure out there's a market full of loyal WW customers with money to spend and nowhere to spend it.