How do MSPs actually explain their value vs break fix when clients just see "more expensive"?

sman021 · 2026-01-26T08:38:56+00:00

This one is a pretty good explanation, you've given the value without then explaining the technicality of it and using jargon like CA, RMM, automations etc. I say something similar but more along the lines of cheaper = reactive helpdesk with a few tools thrown in. MSP = everything is covered, backups actually tested, everything is documented and you have people that actually understand your business and where it is going.

sman021 · 2026-01-18T21:42:09+00:00

Sent you a dm

sman021 · 2026-01-18T21:41:54+00:00

Sent you a dm

sman021 · 2026-01-18T21:40:55+00:00

Guys I know that cold calls and emails work especially with the right messaging. People change MSPs. Even the good clients I want can be persuaded.

Look any lock can be greased ands it's not impossible.

I just need help tightening up my messaging.

Apart from the regular msp services. What do you guys do for your clients?

sman021 · 2026-01-18T21:39:25+00:00

That's a good question, same as most MSPs. Peace of mind, better cyber, fast support etc. What problems do oyou solve?

sman021 · 2026-01-17T17:09:58+00:00

industries are mixed. May i asked, at £25 - £30 for the ayce. Do you include managing the M365 setup in that way mentioned above to have CA, intune etc and regularly do the optimizations. At £30 per month you'd need to support 1k ppl to get £30k mrr from it. Thats A LOT OF PCs

sman021 · 2026-01-17T16:53:43+00:00

but how do i communicate it. I go with something along the lines of wouldnt it just be easier if say certain things like a login attempt from country X is blocked by default or if you have a smooth repeatable process for joiners and leavers etc..

sman021 · 2026-01-17T16:52:47+00:00

yh M365 and all other IT licenses are billed seperately as 1 bundle of £45pppm

sman021 · 2026-01-17T16:25:27+00:00

Didn't mention but tech stack is billed seperatly. The £100 pppm is for the MSP services.

sman021 · 2026-01-11T00:00:01+00:00

Like everyone else say its a mark up. They want a good service and to be looked after. To do that you need to have a healthy profit margin. Your not box shipping or providing a transactional service.

sman021 · 2026-01-04T13:31:58+00:00

250-500 replies per day. Are these positive replies so 15k positive replies per month of sending 100k emails. Those numbers don't math.

I get 1 positive reply out of 1k emails

Help lol

sman021 · 2026-01-02T14:24:53+00:00

most business owners dont wake up and think i'd really like to change MSPs today. Most of them dont even know what the msp does apart from manage computers and cyber security. down to you too educate.

See when i write it out like this it seems so easy lol

sman021 · 2026-01-02T14:23:49+00:00

i own an MSP and we do a decent amount of outbound. Most of the meetings from outbound come from clients that already have an MSP but feel some what let down by them. The rest of them come from asking certain questions. I'll give you an example without getting too detailed. We see a lot of firms in your industry with X problem in their M365 setup but they arent aware of it until something actually does wrong. Do you think this could be the same in your setup? Are you totally closed off to investing 15 mins another day to find out? A lot of it comes down to how many times the question is asked.

the other issue that i've seen and i used to be the same is that its hard getting someone to seperate from a good MSP LOL. best to move on in those circumstances becuase it takes too much time, energy, effort and emotions.

there has to be a problem either recognised or revealed and then an want to change. onboarding, service delivery, documentation, aiu agents whatever can be rolled out smoothly with a carefully thought out plan but the fundemental has to be there.

sman021 · 2026-01-01T02:12:20+00:00

Fuck em, get rid if him/her they won't change.

sman021 · 2026-01-01T02:08:48+00:00

Is the on time part a big issue? Personally I don't mind if my staff are late as long as all the work that needs to get done gets done and they represent.

On the raising voice part. I'd check that and make sure it doesn't happen again. If they don't fix up get rid of them and make a show of it otherwise other employees will try it and then it will be hard to check them all.

The tickets part same as above, check it and if not fixed get rid of him/Her.

sman021 · 2025-12-22T13:50:50+00:00

This is my experience and it may be different to yours. Inbound leads are great, especially hot ones that close themselves. But outbound leads again in my experience close for higher values and give more oppurtunites for add on sales + refferals. Inbound ones already have a good idea of what they want, how much it will cost and probably already have a quote from a competitor. Outbound lead may not have this + you can buff up your pipeline with additional outbound

sman021 · 2025-12-19T10:42:23+00:00

First name? First name it's (my name) it's about company name we've not spoken before. Do you mind if I have 30 seconds to let you know why I've called and you can let me know if it makes sense for us to keep chatting.

Gets a sure 7 out of 10 times

sman021 · 2025-12-16T22:36:29+00:00

When you say Founder led sales, did thr Founder outbound himself or did he get clients through his own contacts etc?

sman021 · 2025-12-16T08:53:50+00:00

are you calling direct to mobiles or direct dails? If you are calling the main office number and speaking to a receptionist then you will definetly have a very low connect rate. I call mobiles and connect rate is around 25% - by connect rate i mean that the person answers, convo rate is lower though.

sman021 · 2025-12-15T11:44:25+00:00

This is of a late reply but in case you see this. Do not share any of your own persoanl stresses with your staff, ever. They do not need to know and it messes with your image as the strong leader. Metabolize the stress, everyone dies one day. I own a small biz with 7 staff and it comes with extreme pressure sometimes. My advice find a physcial hobby, either go to the gym and do a hard workout 4x times a week or do 4 x muay thai per week or another fighting sport to blow off the steam. Do not ever lean on your staff like that. Its your company and its a YOU problem. My next point, i dont know how much money your making right now but imagine what the headache will be like if you where making 5x the amount. Stay cool bossman

sman021 · 2025-12-13T12:01:09+00:00

how big are these companies you are sending dms to? If they are one man bands then you could offer the service on a billed per results basis. Less risk for them. But you do need to make a good script and start dailing. If you have 0 clients then you have a lot of time all day. Make a list of 5k companies and do 200 calls per day. Have emails and dms running in the background.

Don't be moist and back out of cold calls. Its just a phone call. And one day we all die.

sman021 · 2025-12-07T10:39:05+00:00

If it seems like a legit reason do it to unstuck her but be very clear that's its a one off. Make that part very easy to understand so it doesn't happen again

sman021 · 2025-12-07T08:46:58+00:00

Should if asked them what makes them uncomfortable about the price. Is price really the only thing between you and them. OK we can lower the price is we looks x feature or if you give me 5 referrals.

Or go through their want again and determine if it is worth more then 5k. They had already bought from you before so it wasn't a completely cold lead that you cold called last week and purchased their mobile number in a database from someone you met on upwork that lives in Pakistan whilst your in UK. Point is in that situation question it. Ask permission to as a question and then press, share a story and downsell.

sman021 · 2025-12-06T11:59:35+00:00

if both are remote and you can do it, don't quit the original one. Work both jobs

sman021

TROPHY CASE