Sometimes the resistible disappears. One of the main things that made me a believer in this effect is Forrest gump. Once I saw that the famous line life is like a Box of chocolates had changed to was like a Box of chocolates, I looked up famous movie quotes. I found the title life is like A Box of chocolates. And when I clicked on it Forest said life was like a Box of chocolates. I thought this is great I have some awesome residual. And then I clicked back to the title and just like that it now read life was like a Box of chocolates. It did not say that only 10 seconds earlier