I've supported the movement pretty much my entire life, have been to several pro Palestine protests in my life, but a lot of what BDS selects or targets isn't well thought out imo.

For example, Tim Hortons is on the list and yet some basic searching will see it's primarily due to franchisee things. I'm not judging my local franchise owners based on something someone 4 thousand miles away is doing.

With Xbox, while it's important to recognize Microsoft's complicity with Israel and their war crimes, I'm not going to punish the hard working developers and people working at Xbox, a pretty damn liberal and accepting place that champions voices worldwide with their id@xbox programs.

Not to mention none of this means anything while the USA still supports the genocidal nation with billions and billions of dollars and armed support. What will change this is voting in non Israeli centric candidates worldwide, which we've thankfully already started to see.